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VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML's celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. We’ve built over 600 platforms for leading brands and retailers generating more than £42bn annually for our clients. VML is a WPP agency and a member of the MACH Alliance.


New sales models & growth mining

Finding opportunity gaps and demand spaces to unlock business growth across channels and markets through powerful commerce strategies.

Creative commerce, CX & partnerships

Creativity that inspires conversion in the moment, regardless of channel, to embed brands in culture and drive long-term value. Conversion-led, brand equity building, and intersecting Creativity with Commerce to multiply the impact.

Omnichannel strategy & operations

Driving brand equity, traffic and conversion through integrated plans and activations across all channels of commerce: physical, digital, owned and third party. Building client capability through Connected and Unified Commerce from strategy to execution.

Content for commerce

A synchronized approach, employing tools to improve digital shelf experience through performance-fit content that elevates brand and drives purchase.

Digital shelf tech & tools

Leveraging and building bespoke platforms to deliver digital content optimization fit for retail.

Data, loyalty & CRM

Combining intelligent data, insight and strategy to grow customer relationships and retention, inspiring sharper decision-making to maximize ROI.

Commerce technology, tools & platforms

Pushing the boundaries of commerce and technology with the development of new product solutions, platforms and tools. Technology partner agnostic across the Commerce Tech Stack, augmenting client ways-of-working to drive new value creation.

Social commerce & experiential

Combining VML’s world class social, influencer, and creator capability with Commerce expertise to create shoppable content that drives conversion across social & retailer channels, with services to optimize social presence and create connected experiences across channels.

Retail media

Delivering relevant, actionable, measurable media activations to consumers where they are, at the right time, across all retail media platforms and digital channels. Standalone or partnering with media agencies, our retailer and marketplace expertise informs planning, buying, optimizing, and creating for retail media.

Verticals Serviced
• Automotive
• Beauty & Skincare
• Books & Magazines
• Business to Business (B2B)
• Construction & Industrial
• Consumer Electronics
• Consumer Packaged Goods
• Fashion & Accessories
• Food & Beverage
• Gifts & Collectibles
• Health & Wellness
• Home & Interiors
• Jewelry
• Lifestyle
• Media & Entertainment
• Pets
• Sports & Equipment
• Stationary & Office Supplies
• Toys & Games
• Vape & CBD




Partner details

Partner tier:

Partner type:

Agency Partner


GB headquarters:

Greater London House, 180 Hampstead Road