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VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML's celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. We’ve built over 600 platforms for leading brands and retailers generating more than £42bn annually for our clients. VML is a WPP agency and a member of the MACH Alliance.


Ecommerce Technology

Through the deployment of best-in-class commerce platforms underpinned by innovative technologies, we’re able to support ambitious client strategies, promoting powerful eCommerce performance. We’ve been doing this for three decades – with hundreds of successful eCommerce platform implementations to our name.

Customer Experience

In today's age of the customer, to rise above the noise of the competition, customer experience must not only work, but be outstanding. Our ability to create and support these customer journeys is born of science – drawing on our technical heritage. We show the best possible options to clients and help them choose. And we always start with the consumer.

Digital Strategy

We help enterprise-level organisations engage more digitally with their audiences to transact more business. This starts with defining a balanced multichannel strategy, aligned to your vision, and the planning of high performance commerce solutions to support your ambition.


Wunderman Thompson's eRetail capability offers dedicated services and actionable data insights across each of your channels to address these challenges. Our expert consultants define the right strategy for your brand, and then align this to a seamless executional suite of best-in-class products and services, all underpinned by powerful insight and joined together with a single view of the consumer.

Commerce Operations

Our Service Operations are designed to provide a comprehensive end-to-end solution to every client, built on three core components: Service Delivery, Central Operations and Technical Operations. Through our close client partnerships, we provide a layered approach to service that focuses on best practice operational governance and control. We provide end-to-end visibility of your entire solution and customer journey using live telemetry dashboards, data analytics, and business-driven MI to ensure complete transparency and confidence - you always see what we see.

Amazon/Marketplace services

WT Commerce is the leading provider of global eCommerce marketplace services and the founding partner of the WPP Amazon Center of Excellence. We run the largest global consultancy helping brands succeed on Amazon, Tmall and other marketplaces, building solutions that enable our customers to drive results globally on marketplaces and e-retailers at scale. This translates to $10bn+ annual revenue for clients.

Data Services

In today's age of the customer, we believe that data reporting alone is not enough. Organisations must be able to take clear action from their data if they are to succeed. Our Digital Intelligence experts make this possible, enabling insight-driven change to help your business succeed.

Shopper Marketing

Creating seamless consumer experiences to drive commerce in physical or digital retail

Social Commerce

We all know the power of social media as a space where people connect, share and seek inspiration. Social commerce extends this to create social spaces where people can buy, empowering them to buy on platform. With an expected annual growth rate of 28.4% between 2021 and 2028, there's now a vital urgency in nailing your social strategy. Social Commerce @ Wunderman Thompson is set up to do just that!

Sustainable Commerce Practice

We’re proud to introduce Wunderman Thompson Commerce’s Sustainable Commerce Practice. In partnership with climate tech company Vaayu, this global practice is designed specifically to drive responsible consumption across digital commerce channels, providing retailers and brands tangible opportunities to deliver against their environmental commitments.


Today, consumers shop online more than ever, constantly exploring new content and channels. Hunting for trends, promotions, reviews, and everything there is to know about a product before making their purchase. If brands want to stay ahead of their competition while serving the ever-changing demands of their consumers, they need to provide the most relevant and tailored product experience everywhere. Content needs to be adapted quickly and consistently to each channel to reach the right people, with the right information, on the right channel, at the right time. ShelfMaster is a new Wunderman Thompson solution that helps brands push the limits of their digital shelf.


Our privacy-first personalisation technology that creates powerful customer experiences without third-party tracking

Verticals Serviced
• Automotive
• Beauty & Skincare
• Books & Magazines
• Business to Business (B2B)
• Construction & Industrial
• Consumer Electronics
• Consumer Packaged Goods
• Fashion & Accessories
• Food & Beverage
• Gifts & Collectibles
• Health & Wellness
• Home & Interiors
• Jewelry
• Lifestyle
• Media & Entertainment
• Pets
• Sports & Equipment
• Stationary & Office Supplies
• Toys & Games
• Vape & CBD




Partner details

Partner tier:

Partner type:

Agency Partner


GB headquarters:

Greater London House, 180 Hampstead Road