We believe commerce can be human, and transactions should be more than transactional. Real relationships require brands to connect users to what matters most. Our commerce practice defines and drives adoption of commerce experiences and new business models that enable growth, and reinforce brand love and loyalty. A cross-functional team of strategists, technologists, and creatives with decades of experience in B2C and B2B businesses partner with brands to define new products, go-to-market strategies, and analyze current business performance and digital commerce capabilities. We partner with clients to implement those new ideas, platforms, and optimizations on and offline, driving significant business incrementality and evolving offerings over time to differentiate brands and elevate the human experience.
The rapid pace of technological evolution means there is no single company without risk of disruption over the course of the next decade. Huge's business consulting unit works with clients to help them transform into successful businesses of the modern economy, embracing digital as a central driver to future success.
It’s not enough to just invest in the right technology. To truly define a digital-first future, businesses need to change the way they work. With more than 400 technologists working across 4 continents, we are a strategic partner relentlessly focused on helping our clients leverage technology to fuel business growth and enable next-generation services and experiences.
Huge works to bring innovation to client organizations by helping them launch new products and services, and by conceptualizing new approaches to how they can do business.
Huge approaches branding with the belief that in today's digitally-driven world, brands must recognize their customers as users, not just passive consumers of media. As a result, we extend the traditional brand framework of mission, vision and beliefs to include a brand's capability: what the brand must enable users to achieve and also the problem the brand solves for people.
Huge's team of data scientists and analysts use data as a key input to drive decision making and design effective brand experiences.
Huge uses qualitative and quantitative research methodologies to formulate a deep understanding of the user, generating insights that drive our strategic approach to product and marketing.
Huge was founded on the idea that great design can change the way consumers and brands interact with each other. We were the first agency to focus on user experience, and continue to lead the industry in breakthroughs in experience design by delivering measureable value to users and to businesses.
We believe that technology and user-centered design is revolutionizing the human experience, enabling new ways for people to connect with one another and the world around them. This means that every space, product, and system must transcend digital and physical silos in favor of one modern experience. Our work ensures that every physical brand interaction, from an anticipatory retail store to a hand-held device, inspires the senses and creates a lasting bond with the end user.
Leveraging our heritage as a design firm, Huge's approach to service design is grounded firmly in the user: what are the user's needs, and how can services be constructed to effortlessly solve their problems. Huge's multidisciplinary teams take an all-encompassing approach to service design, looking beyond the narrow definition of service. We use research to formulate a clear definition of the entire user journey related to the problem, and systematically create effortless interaction between user and brand at every stage of the relationship. Communications design, experience design, product design, and physical design are all utilized to create frictionless, simple solutions, systematically removing all pain points.
Huge's SEO team embraces a multidisciplinary approach to ensure high visibility of client digital properties. We seek to maximize exposure in Google as its algorithm evolves, increase visibility in secondary search engines, and also in the emerging class of voice-activated and text-activated agents. We embrace a user-centric approach to SEO: by understanding users and their search patterns, we can ensure user needs are met by prominent exposure to relevant brand content.
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