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Overdose Digital




Complete Commerce. Integrated Agility. We envisaged a global Digital Commerce Anti-Agency with enterprise capability, underpinned with startup hustle… working in accountable partnerships, focused on delivering accelerated results through bespoke strategies and deep service integration. We call this Complete Commerce. Since our incorporation in 2016, Overdose has grown into a family of 450+ commerce professionals, with industry-defining capability across Strategy, Experience, Technology, Marketing, Search, Data & Insights. We don’t sell solutions. We produce business outcomes. Break the rules. Think bigger. Get sh*t done.


UX/UI & Creative

Experience First. Design Second. Brand Creative Acknowledging your creative aesthetic in a digital presence, complying with brand guidelines, communicating campaigns through a consistent design language. Psychology Like Chess, you need to think several moves ahead with UX. Applying best practice user experience and understanding the customer’s mentality to optimize business outcomes. Customer Data Analyzing customer behaviors to identify persona variance. Digging into Personas, Devices, Entry / Exit, Frustrations, Engagement, Conversions etc… Ecommerce Strategy Focusing on amplifying conversion metrics by applying industry-leading eCommerce features and many other strategy lead conversions.

Performance Marketing

Overdose has a dedicated team of global performance marketing experts to drive growth for your brand and business. Together, we offer best in class strategy and execution across all aspects of performance marketing including Search, Social, Programmatic Display, Video, and Marketing Automation.


eCommerce is highly competitive, with a dizzying array of technical challenges across multiple digital platforms. We are here to make sure you gain maximum benefit from your investment in eCommerce software/platforms. We iron out the technical kinks so you can concentrate on your customer. After all, high search visibility will drive more traffic to your site, ultimately leading to a higher return on investment. That’s where we come in. We start with the foundations: If your website isn’t up to scratch from a technical perspective, you may struggle to achieve your other goals. We follow a comprehensive tech checklist – honed through years of SEO experience – to audit your website. We keep the communication lines open, offering you a prioritized list of recommendations and solutions. We keep you in the loop on our strategy’s – and your website’s – performance through regular meetings and data-driven progress reports. We set ourselves apart by thinking about SEO critically and intelligently, always revisiting our strategies and forging new paths.

Data & Analytics

Being data-driven is far beyond implementing a shiny new data platform or an analytics tool. Great data originates from strategic business decisions. Translating those business decisions consistently across your UX, Technology, Media & Customer service and Analytics strategies. With cross-vertical experience, OD can help strategize your data roadmap. Make your data your key asset. Insight is valuable when it can drive real-world action. Repeatedly. All of Overdose’s disciplines align together to truly unlock the full path to value from your data. Overseen by our specialist data team, Overdose can help you to understand the full picture and contextualize your business performance across all touchpoints - Social, Search, Web, App, Email, and more.


Overdose. adopted BigCommerce as one of our core platforms in 2018. We have already earned Elite Partner status, and have launched many complex enterprise builds. We leveraged our existing broad capabilities across the Commerce product lifecycle, and have invested in a dedicated development team for BigCommerce. In June 2021, we onboarded an office in Seattle, which now serves as our BigCommerce Center of Excellence and provides leadership and implementation strategy & services for our global BigCommerce practice. We are actively looking to maintain our early-mover advantage in this space as BigCommerce quickly becomes a key global player. With the rapid expansion of BigCommerce in the global market, we quickly scaled up our BigCommerce delivery team to handle this growing set of our client portfolio. Our deep experience in both Open Source and Saas platforms set us up for success with BigCommerce's "Open Saas" structure. We continue to invest heavily in training for our development team, solution engineers, and project leadership to ensure we have the best team in place to deliver industry-leading solutions for our clients.

Verticals Serviced
• Automotive
• Beauty & Skincare
• Business to Business (B2B)
• Consumer Electronics
• Consumer Packaged Goods
• Fashion & Accessories
• Food & Beverage
• Gifts & Collectibles
• Health & Wellness
• Home & Interiors
• Jewelry
• Lifestyle
• Pets
• Sports & Equipment
• Stationary & Office Supplies
• Toys & Games
• Vape & CBD
• XXX & Adult



#059 : Matt Porter @ Kokatat

#059 : This week on Chill, we’ll chat with the great Matt Porter @ KOKATAT INC. Matt is Product Manager at Kokatat, an innovative, world-renowned paddle sports gear and apparel brand based in California. With over 15 years at Kokatat, Matt has been in integral part of the brand's success and has a wealth of knowledge and expertise across digital commerce. (He also knows a thing or two about paddle sports.) Keith Karlick (Overdose Seattle's Director of Strategy) and Matt will discuss continual innovation and expansion, the evolution of the commerce landscape, challenges and successes, and strategies for successful growth. Watch more Chill episodes here >

#050 : Jonny Blake @ BigCommerce

#050 : This week on Chill, we’ll chat with Jonny Blake, Channel Account Manager @ BigCommerce. Overdose’s Keith Karlick and Jonny will discuss eCommerce tech ecosystems, BigCommerce updates, growth challenges & successes, digital solutions, and ecom trends & strategies through pandemic recovery. See more Chill episodes here >


Partner details

Partner tier:

Partner type:

Agency Partner


NZ headquarters:

2/20 Augustus Terrace, Parnell