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Invesp

Overview

Established in 2006, Invesp is the second consulting company to specialize in conversion rate optimization and digital transformation strategies. Our optimization process has been successfully deployed on 500+ projects worldwide. We examine every aspect of your online performance, analyzes every touchpoint customers have with your brand and create a winning CRO strategy. We help you discover who your customers are, how to persuade them to convert and how to turn them into brand evangelists. We have worked with clients in 12 different countries, conducted over 12,000 AB tests and achieved 3.5x ROI compared to the industry average. We help you make your competition irrelevant because we understand what sells. Future-proof your website, and create websites users fall in love with!

Services

End to End Digital Optimization

Companies that need an agency to look at all aspects of their digital presence and how it impacts conversions, or those companies that need a complete long-term digital strategy to get the most value from Invesp's End to End Digital Optimization service. 1) Start with deep customer insights to analyze all touch points through the customer lifetime journey. 2) A complete assessment of your different marketing initiatives. 3) Analyze your competitive landscape, marketing opportunities and threats. 4) Dig for data-driven insights in your analytics and business intelligence using best-in-class tools to provide real-time understanding of human behavior. 5) Create a comprehensive digital growth (customer optimization) strategy that focuses on driving customer conversion, engagement, and retention. 6) Implement the optimization roadmap using rapid experiments on your platforms with the goal of influencing customer behavior.

Conversion Rate Optimization

Our full conversion optimization service examines every touch point your customer has with your business. Our team follows a detailed SHIP optimization process and the Conversion Framework to determine what areas of your website are not working and how to fix them. At the same time, our team identifies and helps you implement new and strategic business opportunities. We work together to transform your company into an agile and data-driven culture with a sharp focus on customer acquisition and retention strategies. 1) Customer journey map and personas development 2) Expert review (heuristic and usability reviews) 3) Qualitative usability analysis 4) Quantitative analytics assessment 5) Competitive analysis 6) Usability testing 7) Problem & gap identification & prioritization 8) Hypothesis creation & new solution design 9) Testing (A/B or usability testing) 10) Post-test analysis

Strategic Research Discovery

The strategic discovery is a 1 to 2-month engagement of intense research, user testing, qualitative and quantitative assessment of your platform. The engagement will require some collaboration between the Invesp and your team. At the end of the project, you will receive a conversion roadmap report and prioritization document which will include: 1) Areas to be fixed immediately on your platform. 2) A 6 – 12 months roadmap of testing areas and research opportunities which your team can use for optimization. 3) Actionable insights based on different polls and user tests we conducted 4) Quantitative data insights into visitor flow and behavior on your platform

Conversion Rate Audit

Our experienced optimization team will conduct an expert review analysis of your platform (website, mobile-web, application, or digital campaign). Our analysis will walk you through: 1) Items that must be fixed right away 2) Multiple testing ideas and research opportunities that you can deploy on your website 3) Areas that should be investigated further by your team through quantitative and qualitative research 4) A 45-minute discussion with an Invesp expert discussing the report

Landing Page Optimization and Design

Our landing page optimization service includes: 1) Deep analysis of traffic sources and visitor behavior using quantitative data 2) Intense understanding of target market and visitors using qualitative data and usability studies 3) Full assessment and evaluation of the page(s) through expert reviews 4) Conduct A/B and usability to increase conversion rates

Design for Growth

Redesigning your existing website (or building a new one) can be a daunting task. And too many companies focus on creating visually appealing designs without much consideration to the more critical issues of conversion and engagement. We have seen it firsthand. Companies invest tens of thousands of dollars (even millions) to upgrade their website design; they launch the new design hoping to generate more revenue, but then the numbers come in. Their sales, conversions and engagements metrics all drop. A successful design does two things: It delights your customers, and it drives your top-line growth. But it all starts with an in-depth knowledge of your customers in order to design for delight. Our team uses a mix of agile methodologies and design thinking to handcraft every step in your customers’ journey. Our goal is to provide a high-quality customer experience, rapid revenue growth, and increased customer satisfaction. 1) Qualitative and quantitative analysis to understand customer journey map 2) Design guide which can be used on any updates or optimization in the future. 3) Wireframes for the new site 4) Complete design files

CRO Training

Conversion optimization requires teams to collaborate together and have common KPIs and objectives to work towards. Every team member must use design thinking because it calls the entire company to use logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes. Our training is designed to understand your business and help all teams to realize the importance of CRO. The training is also designed to give your team actionable next steps in order to turn things around in the company and give them a head start on changing and optimizing it and the processes involved. We don’t go in blindly to your company. We will do a brief overview of your company which will require you to complete a questionnaire and provides some marketing materials. We will understand some your business objectives and KPIs to align our training with those. Finally, we will provide actionable next steps to make your company CRO ready. Who benefits from the training? Marketing teams: Whether they’re starting in CRO or have a couple of years under their belt and looking to expand their knowledge, we will help set the team with the right knowledge and best practices. Developers: Our training is designed to help developers think with a user-first mindset. Our training will provide developers with new insights, energy and drive into their job. Analytics specialists: They know the numbers really well, with our training they will look at the other side of the fence! Our training will help polish up their ideas, present new concepts from different angles and break them out of default behavior to find further revenue.