Our vision is to set the standard of excellence in the affiliate and performance marketing space. Our purpose is to help you reach, engage and convert your buyers online. Our promise is to act in the best interest of your company and brand. AIM offers expert level affiliate marketing, influencer integration, paid search & social marketing services and SEO at affordable prices. Considered best value in the industry, AIM is an award winning company recognized globally for excellence, innovation, execution and effective program growth. AIM's client range from ecommerce start-ups to global brands. Ecommerce categories serviced include but are not limited to: Home & Garden, Fashion & Apparel, Food & Beverage, Automotive, Sport & Fitness, Health & Wellness and more.
From full service affiliate program management to strategic SEO, paid search and social marketing to influencer integration, you can find a full list of our services here.
Whether you’re looking to fully outsource your affiliate program management or hire a best-in-class professional team to act as an extension to your current internal affiliate management team to drive faster strategic growth, All Inclusive Marketing (AIM) could be the ideal affiliate management agency partner for you. As one of the most well-known, well respected affiliate program management companies in the world, AIM can help you reach, engage and convert both your affiliate and influencer performance marketing partners, and your buyers online. Our team of affiliate marketing experts coupled with our program management, recruitment, optimization and performance growth specialists will help you design and scale a best-in-class affiliate marketing program that aligns with your brand, audience, corporate objectives, specific metrics and program KPIs.
Ongoing affiliate program growth is the hallmarks of an ever-successful affiliate and performance marketing program. Programs where growth becomes stale after the first year tend to become less profitable year over year. What we want is YoY growth and a healthy percentage of overall revenue contribution driven by the affiliate program. At AIM, we specialize in strategic program and partnership growth strategies and proactive management, allowing our clients’ affiliate programs to deliver incremental revenue and healthy ROAS / ROI each year. “Incremental revenue growth in an affiliate program is dependant on sound growth strategies. Without which, the program is bound to fail.” - AIM philosophy
One of the keys to healthy affiliate program growth is affiliate, influencer and partner recruitment. Our unique approach to bringing in new high value partnerships uses a combination of our proven approach to outreach, onboarding and activation coupled with specific tools and tech while leveraging our existing strategic partnerships to create a best-in-class diversified recruitment portfolio. This becomes an essential part of the engine that powers your sales and revenue growth for you and your brand!
Migrating your affiliate program can be a real challenge, and if executed poorly, can put your program (and its revenues) at high risk. But that’s just the start; poor planning can also affect your partnerships and relationships with publishers, the affiliate community, and your brand, which can decrease your program’s ability to convert and engage top performers in the future, impacting your relationships with your buyers and stalling your growth capabilities into the future. Selecting and building upon the right technology is crucial to affiliate program success and long-term growth. This growth comes in the form of revenue, profitability, efficiencies, expansion into new markets, partnership types, and more.
Setting up your first affiliate marketing program can be complicated and overwhelming for any brand. AIM has been setting up world-class affiliate programs for nearly 10 years, for B2C and marketplace brands of all sizes. We have expertise in which technologies and publishers will work best for your brand, products, target audience and growth requirements, and work with you on every aspect of your affiliate program design, set up and launch, from defining the best strategic partners to creating assets, customizing the technology and tools needed to scale and ensuring you have insights into your program performance upon launch. If your business is looking to enter the performance marketing arena, we ensure that your program is setup the right way, the first time.
If an affiliate program isn’t set up properly, nurtured, or given the resources it needs to succeed, it can quickly lose momentum and become revenue neutral, stagnant or worse. Our team of experts can evaluate of your entire affiliate program and provide detailed insights into your publisher and program opportunities, tied to your goals and objectives. This evaluation includes a full list of recommendations and strategic insights that will push your program back to profitability and growth. In some cases, a poorly performing affiliate program can be reinvigorated with just a few small changes. Sometimes 80-90% of the opportunities are left unattended. In either case, you are likely leaving profits on the table while you maintain the status quo.
Monitoring for compliance is integral for any successful affiliate program. That’s because ensuring compliance helps to protect your brand from a publisher who knowingly or unknowingly breaks policy or program rules. It also protects you against affiliate behaviors that can lead to hefty privacy or government regulation fines, financial risk or even brand misrepresentation. Leveraging the newest tools and technology, AIM can implement a monitoring and management solution for your performance marketing campaigns that will ensure compliance, protect your brand, and keep your affiliate program performing. We have a very hands-on approach to enhance compliance tools to provide a comprehensive protection strategy.
The prevalence of influencer marketing, its effect on brand awareness and messaging, combined with its reach opportunities through social channels and content sites, makes it a perfect marriage for affiliate marketing. We have been reaching, engaging and converting social influencers and content media sites within our programs for years. Our influencer partnerships allow us to significantly increase awareness and consumer engagement and activity, while driving sales through your affiliate program. If your team isn’t integrating influencers into your performance marketing, you’re leaving profits, and more importantly, market leadership opportunities, on the table. Let AIM show you how we elevate your brand and increase sales with influencer, social and content partner integration.
No marketing effort is worthwhile unless you have the analytics and insights to attribute metrics to its success. Attribution for affiliate programs is especially important. It helps answer some key questions – is my affiliate program acquiring net-new customers? Is my affiliate program cannibalizing other marketing efforts? Which affiliate and influencer partnerships are actually contributing to the sale? Without analytics to make sense of the data, many of your marketing decisions are made blindly, which wastes time, money and is a huge opportunity risk. AIM can handle your affiliate marketing analytics and attribution management, so you never have to guess again. We have led the way in Analytics & Attribution and data-based affiliate program management for nearly a decade. We have some of the most advanced insights and analytics tools in the industry, including projection and placement planning tools, and ROI / ROAS trackers.
SEO is still one of the highest converting digital marketing channels for online business. Done right, search engine optimization can provide a massive increase in both revenue and brand visibility. Our search marketing team uses top industry SEO tools & methodology and has global experience in many of the most competitive verticals. If you aren’t ranking alongside or above the big brands in your vertical, we can help. AIM is primarily known as a top affiliate marketing company. Many are surprised to hear that we offer world-class SEO services as well. In fact, we’ve been offering our clients honest, results-driven SEO since we started as a company. We don’t just offer SEO as a side sell – we take SEO seriously and have assembled a stand-alone team of SEO experts with vast experience and knowledge-depth. All SEO campaigns are steered by one of the industry’s leading SEO experts, who has over 15 years’ experience and has been a key partner with AIM since the start of the company in 2009.
PPC Campaigns, including Product Listing Ads, Map Ads & traditional text ads should provide a healthy return, allowing your business to expand budgets, explore new keywords sets, and experiment with targeting methods. PPC Campaigns that do not provide a healthy return on ad spend can leave a business struggling to even continue search ads as a marketing channel. Our team of PPC experts works to continuously optimize ad campaigns to increase CTR and decrease CPC / CPA – while monitoring and consulting on website conversion. We work with your designer / development team to implement robust tracking and clear, efficient landing pages and conversion funnels to increase ROAS and open new targeting possibilities for your business.
With social media predictably leaning towards paid content, your business has undoubtedly considered reaching audiences via paid social campaigns. Paid social can cost considerably less per click or acquisition and targeting flexibility can help you reach customers you may not be able to specifically target in an SEM campaign with keywords alone. “Social media marketing has taken targeting to a new level.” We specialize in Facebook / Instagram marketing because we believe that these social platforms provide the best targeting and costs. We can help create your custom audiences, lookalikes and ad content and ensure that your message is shown to the right person – your next customer.
All Inclusive Marketing (AIM) began in Prevailer Sarah Bundy's living room. The marketing maven and her husband Iain took care of their clients and their young children together, and were rewarded as they watched both their business and their kids grow inch by inch. Now, nine years later, the company is well on its way to becoming the go-to agency for affiliate marketing. It wasn’t long ago that Sarah herself wasn’t exactly sure what an affiliate was; in 2004 she was promoted to lead the affiliate marketing division at Clearly Contacts and had to figure out the new space on the fly. Persevering, Sarah excelled in her role before burnout made her hit pause; after travelling the world, she returned to work and made her first foray into entrepreneurship. Unfortunately the wrong business partner complicated things and forced her to abandon the company; pregnant and exhausted - but not broken - this resilient woman started over once again, launching AIM with her husband at her side and skyrocketing them both to success.
The only constant in performance marketing is change. As the performance marketing industry evolves, affiliates and advertisers have to contend with expedited changes in all facets of their business. Attribution expectations, new monetization models, the KPI’s advertisers are measuring and more will be covered. Join award winning performance marketing expert, Sarah Bundy, as she walks us through the essential and vital trends that are happening in key regions around the world today. Speech by Sarah Bundy Founder & CEO, All Inclusive Marketing
All Inclusive Marketing Inc wins 2016 Company of the Year through Small Business BC, out of 400,000 small business, and 500 applicants. AIM has won several Global Excellence and "best of" awards because of their innovation, strategic expertise, industry leadership and more.
This was a conference session 10 Useful Affiliate Recruitment Strategies That Work from Affiliate Summit West 2016, which took place January 18-20, 2016. In this video, Founder & CEO of All Inclusive Marketing gives strategic tips for finding and recruiting new partners into an effective affiliate program.
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