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Codal

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Overview

Codal is an award-winning web design and development consultancy, specializing in product strategy, experience design, eCommerce, platform engineering, cloud architecture, AI, and data. Our global team is committed to delivering innovative, data-driven digital products, supported by the unique perspectives and wide-ranging expertise of our clients, partners, and employees. With offices in the US, the UK, Canada, and India, we work with enterprise organizations to solve complex business problems and discover new growth opportunities. Whether the goal is to modernize an inefficient legacy application, boost customer engagement online, centralize data from multiple systems, or all of the above, Codal plans and executes tailored strategies for clients across industries—covering the design, development, launch, optimization, and maintenance of impactful, forward-thinking digital solutions.

Services

Product Strategy + Innovation

Designing and developing cutting-edge, scalable digital products for any user type. Discovery + Strategic Workshops: Identifying pain points and opportunities, generating ideas, and outlining a roadmap to success. Technology Advisory: Strategically implementing off-the-shelf products and building custom solutions from scratch. Data + Engineering Planning: Developing integrations that automate data extraction, validation, cleansing, enrichment, and more. Product + Portfolio Management: Creating business velocity by establishing a scaled agile framework with necessary libraries, tools, training, and documentation.

Experience Design

Crafting valuable user journeys with an empathy-led approach. Experience Research: Conducting competitive analysis, interviews, and tests to inform each stage of the user journey. Digital Strategy + Innovation: Identifying challenges and opportunities for digital products through research and exploration. UX + UI Design: Discovering novel solutions and crafting the best experience to address user wants and needs. Conversational UX: Designing conversational interfaces powered by AI and ML to create a more human experience for the end user.

eCommerce

Empowering merchants with flexible tools and engaging customer experiences. Platform Advisory: Recommending and evaluating eCommerce platforms based on business goals and requirements. D2C + B2B Storefronts: Launching data-driven online stores that remove complexity and enrich the customer journey. MACH Technology: Building microservices-based, API-driven, cloud-native, and headless solutions. Retail Integrations: Integrating POS and other technologies across channels to centralize data and unify workflows. Custom Apps + Portals: Transforming products or services into marketplace apps on platforms like Shopify and BigCommerce.

Platform Engineering

Implementing and connecting best-in-breed tools and services. Application Modernization: Revamping legacy systems with digital tools and workflows that are built to scale. APIs + Middleware: Building custom APIs and middleware to facilitate a smooth flow of data across the organization. CMS Implementation: Delivering a user-friendly CMS that equips marketers with the tools they need to stay agile among market shifts and drive customer engagement. Mobile Apps: Transforming any workflow management solution into a responsive mobile app, providing greater accessibility and efficiency across teams.

Performance Optimization

Improving key metrics for digital products with data-driven updates. Conversion rate optimization (CRO): Deploying data-driven updates to boost user sign-ups, sales, and other conversions. A/B + Multivariate Testing: Moving away from testing as a standalone function to embedding quality assurance throughout. Customer Behavior Analysis: Analyzing heatmaps, recorded sessions, rage clicks, and u-turns to diagnose customer pain points en masse. Digital Product Analytics: Providing a centralized, intuitive data visualization solution to effectively monitor the digital product’s performance.