The ZaneRay Group designs and creates innovative enterprise e-commerce solutions that engage customers in new and unique ways. We take a holistic approach to our designs, considering the multi-faceted experiences of a site. We design interactive experiences for all channels with clear attention to responsive design, compatibility and user experience. Operating since 2000, ZaneRay has been fortunate enough to produce some ‘Top Shelf’ sites, including Patagonia, Filson, Outdoor Research, Skullcandy, Natural Gear, Zwift, Osprey Packs and Competitive Cyclist - to name a few. We have an incredible depth of experience in internet development, design, and marketing, and most of our staff have 10 - 25 years of experience in this industry.
Design. The general meaning of the word typically falls into the aesthetic realm. At ZaneRay, we try to look at design beyond subjectivity and always ask ourselves, 'how does the design serve the client's goal?' From art directing on a grand scale to designing the minute details, we put it through that wringer. Is it creative? Absolutely. Is is arbitrary? Hardly. We have found that 'process,' just as much as creativity, is the framework for success, knowing that the creative process is just as important as the end product. Additionally, we address the ongoing design needs and how we can best empower our clients for the long term. The following list outlines some of the basic steps in our website design process: - Company and brand immersion - Consumer market study - Competitive market study - Client survey on existing sites - Information Architecture, wireframes and multi-device considerations - Iterative design concept development and page design - Image and media assets preparation and branding guidelines - Define ongoing strategy It is always our intention at ZaneRay to operate with great sensitivity to a company's brand. We spend a great deal of time in the immersion process and continue on an ongoing basis to understand our clients' branding and current positioning within their markets. As designers, we aim to create vehicles to express your DNA clearly, rather than obscuring it through over-designing. We have a wealth of branding experience, especially as it relates to extending and refining an existing brand and take pride in our ability to help companies deliver effective, rich branding experiences. Perhaps our biggest advantage as a Web design consultancy is our constant drive and synergy that connects the creative front-end with all that is techy behind the scenes. And with a resumé of several high functioning Ecommerce sites, we are not simply a design firm, we drive our designs with sales in mind.
United States headquarters:
215 1st st