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The ZaneRay Group

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Overview

ZaneRay is an award-winning e-commerce design and development agency that creates inspiring brand experiences that build brands and sell products. Our depth of knowledge in e-commerce best practices has enabled us to reimagine new ways to push further creatively, creating technologies and systems that seamlessly integrate immersive brand experiences into shopping flows. ZaneRay has been fortunate enough to work with some incredible brands over the last 20-plus years: Patagonia, Black Diamond Equipment, Skullcandy, Carhartt, Traeger, Yeti Cycles, Elevate Outdoor Collective (K2 Sports), Filson, and Buck Knives to name a few. As an early adopter of headless commerce on the BigCommerce platform, ZaneRay has been awarded the BigCommerce Headless Partner Award for the last three years in a row.

Services

User Experience Design

Every step of our design process is informed by e-commerce best practices along with years of expertise from our seasoned design team. ZaneRay creates consumer-centric solutions that translate business requirements into inspired branded experiences that build brands and sell products. - Design Strategy - Information Architecture - Content Strategy - Wireframes - User Journeys - Prototyping - Ideation - User Testing

Interface Design

With a clearly defined strategy in place, ZaneRay creates flexible design systems that support our partners’ ability to directly manage their site, establishing a sustainable framework that fully supports and extends our design efforts beyond the life of the project. - Brand & Identity Systems - Style Discovery - Illustration - Animation - Component Design - Page Design - Accessibility Design

Site Analysis

We have a depth of experience across our teams, combining design, technology and shopping analysis to identify opportunities for improving a site’s impact and performance. - Competitive Analysis - Shopping Evaluation - Analytics Assessments - Design Audits - Site Optimization Audits - SEO Evaluation - Accessibility Audits - Internal Search Analysis - User Testing

Interface Programming

Every step of our development process considers how to best support future needs, building sites that are structured to support changing business and brand requirements. To achieve this, we create flexible frameworks and sustainable systems that allow brands to add new features, content experiences, technologies and business services as needed over time. - Responsive Development - Accessible Web Development - Single Page Application (SPA) - Progressive Web Application (PWA) - Interactive/Web Motion - Search Engine Optimization - Performance Optimization

Engineering

ZaneRay started out as an engineering-focused firm, it is a core competency of our agency and we have a highly experienced and seasoned team. As a fully integrated creative and engineering firm, our design team is able to push the boundaries of creativity with the knowledge and support of how to best execute the designs from our engineering group. - Third Party Integrations - Hosting - Custom Solutions - Middleware Connectors - Technical Consulting

Customer Success

Establishing an ongoing optimization practice is essential in order to identify and implement new strategies and solutions that continue to drive growth within a brand’s digital channel. Our Customer Success team relies on data-driven insights and expert analysis to identify opportunities for enhancements to the overall user experience, optimizing a brand’s e-commerce site for performance and growth. - Site Evaluation - Monthly Optimization - Custom Workshops - Strategic Planning/Consulting Team - ADA Compliance - Search Engine Optimization - Platform Selection - Site Speed Optimization