Founded in 1999, Peridot LLC is a digital agency that specializes in research and analytics, and the application of the results and insights. We work with companies who are serious about using data for business decisions—and have a successful online presence.
Our website development approach focuses on behavioral and attitudinal data to make design choices to ensure the best possible online user experience. With our knowledge and experience, you get the best possible guidance on the strategy for your website platform. With continuous changes in back-end web development, we partner with top back-end developers to maximize your budget to produce websites that will perform and function great. Our developments employ different website platforms, each chosen for our client’s budget and needs.
An important element to any business is its marketing strategy. This is one of the more dynamic areas in the business. The challenge is to know where and how to engage customers effectively when there are limited marketing dollars available. We help you develop a comprehensive plan based on data and research that translates actionable goals and objectives to achieve success. Our services include: search engine optimization (SEO), content optimization, ad buys both traditional and online, customer loyalty, social media planning and scheduling, email marketing just to name a few.
Customer research provides you with the understanding of preferences, buying behaviors, and motivators that can help you know and understand your existing customers and potential customers. The research findings along or along with integrated online and offline data provide insight into customer retention and business performance. Other research services include: Customer satisfaction studies, develop research plans and facilitate focus groups, provide comprehensive management of research projects, brand studies to monitor brand health and positioning, and more.
We’re all about improving your business processes. Our website and platform integration service is about getting systems talking to each other to make your business efficient. Just a few of the web platform integrations that we support: BigCommerce, Shopify, Woocommerce, WordPress, Amazon Seller Central, Blackbaud eTapestry, FinaleInventory, ShipStation, ShipperHQ, PayPal, Square, Stripe, Authorize.net, QuickBooks, Facebook, Twitter, Instagram, Pinterest, and more.
What does your campaign look like? The ability to measure the success of a campaign is an important feedback loop to demonstrate the value of the marketing investments. We help you identify what are the important components to measure, and then design plans to track these activities across mixed-media. Other campaign services include: Social media planning and scheduling, Online advertising buys, and more.
Our analysis focuses on the type of website content whether it be informational to transactional, and what is the desired customer engagement with the online content. We integrate internal and third-party data into our analyses to help you understand your customers’ online experience. This unique view of website content allows you to quickly identify content types that perform well, and what content should be modified. Measurement partners include Webtrends, Adobe Analytics, and Google Analytics just to name a few. Other online analytic services include: Website audits for tag management, tag implementation, navigation and usability audits, and more
United States headquarters:
14241 NE Woodinville Duvall Rd, #257