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W5 pty ltd


W5 is not like any other agency or consultant as we specialise in the growing B2B eCommerce industry. Utilising our extensive experience in this space, we not only ‘get’ B2B but we have a passion for it, turning the complex into simple that drives value for our clients and their customers. We offer a range of services from crafted tailored ecommerce strategies, to selecting and implementing the right ecommerce platforms for B2B businesses. We have a deep understanding of the evolving B2B ecommerce landscape and leverage this knowledge to recommend and implement solutions that best suit our clients' requirements, ensuring they stay ahead of the curve and achieve sustainable growth.


B2B eCommerce

W5 is your premier B2B eCommerce agency in Australia and are dedicated to assisting businesses in B2B eCommerce. Our services include crafting tailored ecommerce strategies, developing digital transformation programs and selecting and implementing the right ecommerce platforms for B2B businesses. Our extensive B2B experience, means for businesses we can drive value using B2B eCommerce in your local market or industry. We excel in various facets of B2B eCommerce in Australia and all over the world, having more than 20 years of experience developing a deep understanding of the evolving B2B ecommerce landscape. We leverage this knowledge to recommend and implement solutions that best suit our clients' unique B2B requirements. Our strength is understanding a business problem, asking and understanding why and finding and implementing a solution to solve the right problem, ultimately making it easy for customers and driving value for our business clients. From automated workflows to custom pricing models and unique integrations, we can develop a solution that meets your requirements. Our approach of taking on a beginner’s mindset to understand your objectives, testing and adapting, ensures that you get a tailored and optimised B2B ecommerce solution that drives value and success for your business. We partner with B2B eCommerce platforms such as BigCommerce and Shopify to provide a solid foundation and harness the latest technologies to build a solution to meet your product, pricing, sales and operational objectives. At W5, we are committed to delivering value to our clients through our passion for B2B eCommerce and finding the right solution that drives innovation and excellence.

Website Design

At the core of W5's website design services is a commitment to understanding clients' objectives and translating them into visually stunning and highly functional websites. The process begins with thorough consultations to grasp the client's brand identity, target audience, and unique selling points. This deep understanding forms the foundation for the design strategy, ensuring that every element aligns seamlessly with the client's goals. We leverage the latest technologies and trends to deliver cutting-edge website solutions. Whether it's implementing responsive design for optimal viewing across devices or integrating interactive elements to captivate users, W5 ensures that each website not only meets but exceeds modern standards.


W5 can assist businesses to implement eInvoicing for either/or their customers or suppliers, by helping navigate the different options available depending on the specific B2B requirements.

Conversion Optimisation

We work with our clients to optimise and add the right information to your website based off the customer behaviour that the data tells us. This could be adding more information, updating the style or in some cases simplifying by removing unnecessary blockers that made it hard to find the information that’s needed.

Digital Strategy & Transformation

We can help you simplify the process of defining and designing a robust and compelling digital strategy that can either compliment, bolt-on or disrupt your existing business model. We use a simple to understand, one-page strategic management template that offers a visual chart with elements describing a business model’s value proposition, infrastructure, customers, and finances, assisting you to align your activities by illustrating potential trade-offs. We start with data and insights to understand your customers and industry, translate those into a one-page diagram and once agreed, test, learn and improve to ensure the right tactics are put in place to implement your strategy.

Verticals Serviced
• Business to Business (B2B)




Partner details

Partner tier:

Partner type:

Agency Partner


AU headquarters:

PO Box 1041

Castle Hill,NSW