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Brand Labs

Overview

Everything up front, laid out, transparent. No one dislikes surprises more than Brand Labs so we’ve created ‘guardrails’ to keep projects on track, partnerships growing and working collaboratively in 3 defining phases: Discovery & Solution Architect > Project Blueprint > Implementation

Services

Custom Web Development

A site not only has to attract, it has to perform. Brand Labs makes sites visually and technically perform. From intelligent design enhancements to complex integrations, we turn form into function and make client visions come to life with backend development – the driving force behind websites that can be the difference between success and failure. Count on 15+ years of experience to create successful websites through: Complex custom solutions, Platform enhancements, Site migrations, App integrations, SEO migration retention, technical fixes, Custom Checkouts, Swagger/OpenAPI standard format, Web Services, DevOps, Middleware, etc.

User Experience (UX) Strategy

Where business strategy and design intersect. UX is only as good as the work that goes into solving end-user motivation. That’s why we invest heavily upfront to unravel the user experience to uncover a site’s true form and functionality. We achieve this through our Discovery & Solution Architect Phase to arrive at the Golden Ratio: perfect balance between business goals and user efficiencies to improve a business’s long-term competitive advantage. Together, these form the "project blueprint” that provides: SEO Audit & Google Analytics Review, Detailed UX Wireframes, Technical Requirements Document and Project Plan, Timeline & Costs for Implementation Phase.

Website Design / Redesign

Whether a simple refresh or a complete retooling to accommodate a growing enterprise, websites make the first impression – make sure it’s the right one. Brand Labs understands the relationship between form and function and sets businesses up for success by starting with UX Strategy then laying the technical groundwork for success – built to scale and ready for growth. We achieve this through our Discovery & Solution Architect Phase to arrive at the Golden Ratio: perfect balance between business goals and user efficiencies to improve a business’s long-term competitive advantage. Together, these form the "project blueprint” that provides: SEO Audit & Google Analytics Review, Detailed UX Wireframes, Technical Requirements Document and Project Plan, Timeline & Costs for Implementation Phase.

Search Engine Optimization (SEO) Technical Support

SEO is more than just visibility. It’s visibility with relevance. Brand Labs’ owes its success to a strong history of SEO experience and know-hows to ensure your site is always front and center so that wherever search terms go, you’re there. If you aren’t sure what technical SEO enhancements you want to focus on, we provide our Technical SEO Audit. At the conclusion of the Technical SEO Audit, we share our findings in documented format with supporting reference documents (spreadsheets, graphs, etc), as needed. Our documented recommendations may include tasks you can easily implement on your side or more robust and technical tasks which Brand Labs can implement on your behalf.

eCommerce Platform Migration

Expand performance, enhance sales, move platforms and never break a sweat. If your current site requires too much technical knowledge and time to update and manage, or your site has become unrecognizable with third-party add-ons to get you the functionality you need, you’ve been living with your old site too long. Make business (and life) easier with Brand Labs’ eCommerce Platform Migration service offering. Migrating aka re-platforming takes existing in-house or hosted eCommerce infrastructure and prepares it for virtualization on cloud storage systems to address items such as: Scalability and flexibility, Cost, Custom Integrations and access, Security, Improved Performance with simplified IT infrastructure, etc. Through a unique process, Brand Labs creates a “Project Blueprint” to more accurately document, scope and seamlessly migrate platforms, efficiently. First, through a Discovery & Solution Architect phase that takes stock of what you have and what you need, identifying gaps and shortcomings with your current platform, then executes with the Implementation phase to avoid hidden pitfalls.

Verticals Serviced
• Automotive
• B2B
• Electronics
• Food/Beverage
• Home/Garden
• Sports/Outdoors
• Wholesale/Manufacturing

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Partner details


Partner tier:

Partner type:

Agency Partner

Website:

https://www.brandlabs.us

United States headquarters:

360 South Street

Rochester,Michigan
United States