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Brand Labs

Overview

Over the past 15 years, we have helped multi-store clients migrate, redesign and develop custom functionality to solve their complex eCommerce challenges. Our Co-presidents have been both on the agency and customer side of website projects and understand how important it is to find an agency that you can trust; which is why we set ourselves on a mission to create a seamless process that focuses on transparency, clarity and alignment while providing the best experience and value for our clients and team.

Services

Custom Web Development

Brand Labs is a trusted partner to Fortune 500 companies for handling complex eCommerce challenges, automation, strategy and system architecture. We take our clients unique challenges and build specific solutions through backend development — the driving force behind successful online stores. Our clients rely on us as their technical extension of their existing teams so they can focus on growing their business. Custom web development can take on a few different meanings. To us, it simply means using our expertise to create solutions that solve a complex problem. Here are a few ways we help our multi-store clients when it comes to custom web development: Complex custom solutions (on BigCommerce, Magento, Shopify, WordPress, Volusion), Consulting, System Integrations, Application Development, Laravel Web Applications + Middleware, Security + Compliance, Platform enhancements ,Site migrations, SEO migration retention & technical fixes, Custom checkouts, Swagger/OpenAPI standard format, Web Services, DevOps

Platform Evaluation and Migration

Choosing the right framework is one of the most important decisions a business owner will make when migrating their website and having a well-thought out migration plan is the most important document to have before you start the migration process. Whether you're in the beginning stages and aren't sure where to start with documenting your migration requirements, debating which eCommerce platform is best for your needs, or you have a detailed RFP and looking for an implementation partner, Brand Labs offers a unique phased approach to help with where ever you are in your migration journey — BEFORE you spend the money to move platforms!

Solution Blueprint

Capturing, strategizing and defining your specific eCommerce/business requirements - from both a UX/UI and technical perspective. The end deliverable is a comprehensive and detailed "Solution Blueprint", providing the solid foundation for a seamless implementation. Our clients often refer this deliverable as being "RFP ready".

UX/UI Audit

Whether your site is in need of updates or you’re gearing up for a redesign, a UX/UI Audit is a great place to start! We take a deep dive into your site to do a holistic overview by reviewing your core UX/UI, heuristics (interaction), user journey, PageSpeed and performance, and more. We leverage analytics and what we learned about your business goals to provide valuable and actionable recommendations to make a big impact.

Website Design / Redesign

User Experience (UX) is only as good as the work that goes into solving end-user motivation. That’s why we invest heavily upfront to unravel the user experience to uncover a site’s true form and functionality. Whether a simple refresh, an audit, or a complete retooling to accommodate a growing enterprise, websites make the first impression – make sure it’s the right one. Brand Labs understands the relationship between form and function and sets businesses up for success by starting with UX Strategy by laying the technical groundwork for success — ensuring your website's redesign is built to scale and ready for growth. Our UX/UI Design Services include: UX & Performance Audit, Accessibility, Strategy & Insights, Wireframes, Pro-typing and Website Redesign

Ongoing Support

Fostering long-term partnerships with our clients while keeping your website operating is something we don't take lightly and consider it essential. Brand Labs offers dedicated resources on a retainer status, as well as, temporarily to fulfill your project or ongoing support needs. We'll work as an extension of your team so that you never have a lag in innovation and growth. Here are ways our clients utilize our expertise and services to fill their internal void: Short-term Support - One-off or smaller, well defined project(s), Investigations around specific technical issues and patches, Short-term consulting and Temporary support from a developer and/or designer. Retainer Support - Dedicated team of resources and back up support for your account, Continuous monitoring for security and customer needs, On-going consulting and Ownership of technical roadmap and implementation.

Search Engine Optimization (SEO) Technical Support

SEO is more than just visibility. It’s visibility with relevance. Brand Labs’ owes its success to a strong history of SEO experience and know-hows to ensure your site is always front and center so that wherever search terms go, you’re there. If you aren’t sure what technical SEO enhancements you want to focus on, we provide our Technical SEO Audit. At the conclusion of the Technical SEO Audit, we share our findings in documented format with supporting reference documents (spreadsheets, graphs, etc), as needed. Our documented recommendations may include tasks you can easily implement on your side or more robust and technical tasks which Brand Labs can implement on your behalf.

Verticals Serviced
• Automotive
• Beauty & Skincare
• Business to Business (B2B)
• Consumer Electronics
• Consumer Packaged Goods
• Food & Beverage
• Health & Wellness
• Home & Interiors
• Sports & Equipment
• Toys & Games

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Partner details


Partner tier:

Partner type:

Agency Partner

Website:

brandlabs.us

United States headquarters:

360 South Street

Rochester,Michigan
United States