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BlueTuskr

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Overview

BlueTuskr continuously strives to provide e-commerce sellers with a comprehensive, end-to-end suite of marketing services tailored to their specific needs. We have the expertise and tools to execute customized strategies with precision in order to generate momentum and grow your business in a profitable direction. We are a full-service marketing company that provides e-commerce brands solutions that build deeper relationships with customers through in-depth analytics, transparency, and proven strategies. Through collective experiences, our team of marketing experts takes on an all encompassing approach. By rising to the challenges that e-commerce sellers face, our specialists become your fully integrated marketing department that provides a seamless omnichannel experience and delivers results.

Services

Conversion Rate Optimization (CRO)

Showcase the right products and information at the right time during every phase of the buyer journey to maximize your conversion opportunities. Conversion Rate Optimization assesses the success of your website or landing page based on the desired action performance from your audience and allows you to optimize continuously for that action. Conversion Rate Optimization is not luck but science— implement strategies to lower customer acquisition costs by getting more value from the traffic you already have. Optimizing your conversion rate has the potential to acquire more customers, increase visitor revenue, and scale your business. Our UX Design team has combined decades of experience in the overall performance and optimization of conversion-driving behaviors and strategies. We take a holistic yet detailed approach to your current process and work directly with you on improving methods and behaviors that target your desired KPI goals.

Website Design & Development

Beautifully custom designed & developed websites that elevates brands and provides an amazing experience for customers. Your website is the face of your business, so put your best face forward to win the hearts and minds of your customers. Just like a traditional brick & mortar, your e-commerce website is where your customers come to shop and experience everything your brand has to offer. Even if you sell on other marketplaces, consumers will often do their research and look to learn more about your brand and what you stand for. Your website not only has to offer an effortless shopping experience, but it needs to provide easy navigation and a unique opportunity for your customers at the same time. We'll work closely with you throughout every stage of the design process, from conception and wireframing to full mockups and development, to deliver a website that you are proud of. Where function and creativity combine. From a beautifully designed website or landing page to optimizing an existing website, our developers will ensure a flawless user experience. Like our design process, you will stay in the know with timelines, features, and any updates leading up to the final launch. We create beautiful websites that stand out. Our team of graphic designers and web developers will turn your website into an effective channel that generates leads and maximizes sales for your e-commerce business. We are focused on helping entrepreneurs attract, engage, and convert the right customers through creativity while strengthening your brand through optimization that enhances the user experience.

Search Engine Optimization (SEO)

Be in the right place at the right time when your ideal customers are searching for products and information that interests them. With CPCs (cost-per-clicks) constantly increasing, there is no better strategy to not only decrease CAC (customer acquisition cost) over time but also turn your website into an asset. Strong SEO strategies allow you to develop your brand into a thought leader in your category by providing additional value to your target customer while also bringing in top-of-funnel traffic at a severely reduced cost in comparison to paid advertising. On-page optimization lies at the core of E-commerce SEO. Using extensive research, our team of SEO experts works meticulously to provide high-converting keywords, thus being leveraged in product titles, descriptions, meta tags, and throughout the content to ensure search engines and potential customers understand the relevance of your offerings. Our off-page efforts also extend to social media engagement, where we help you build a strong social presence, interact with your audience, and drive traffic back to your e-commerce store. By enhancing your online visibility and fostering positive relationships with your audience, we secure your position as a reputable player in the e-commerce landscape. Our SEO team has decades of experience in specifically e-commerce SEO and takes a strong focus on not only organic traffic, which can improve top-of-funnel opportunities for paid advertising and develop your brand into a thought leader in your space but, more importantly, organic revenue. With dozens of satisfied e-commerce sellers and many different case studies in multiple categories, our e-commerce SEO strategies are leading the industry and allowing businesses to reduce CAC (customer acquisition costs) and build their websites into organic revenue-generating assets.

Retention Marketing

Capitalize your profits with the right message, to the right segments, at the right time with email marketing. Build long-term relationships with your consumers using low-cost methods with high-performing results. Email marketing is a low-cost marketing channel that, when optimized, can generate highly engaged consumers, increased website traffic, additional revenue, and in-the-moment analytics on strategies for consumer behavior tailored to your brand. Our team of email experts will optimize your visuals and messaging to maintain brand loyalty while increasing your list size. Become the leader in your space with customized emails showcasing your latest sales, promotions, back-in-stock products, newsletters, blog posts, and more. Personalized emails often lead to higher open rates, click-through rates, and conversion rates due to specifically designed messaging that your consumers will appreciate. Speak to them by name, city, product– you name it! Let our team personally target your markets by tailoring a shopping experience exclusively to them–they’ll thank you for it! Consumers’ minds and shopping behaviors are constantly changing. What was successful months ago may not be what is converting today. Thank goodness for A/B testing. We leverage and track the best-performing subject line, send dates, send times, messaging, visuals, and more to ensure your consumers stay engaged. With email marketing, there is so much that can be tested. Once we determine which elements work, we can continue to leverage that into your email marketing strategies!

Google & Microsoft (Bing) Advertising

Quickly and effectively showcase your brand and product to your target audience at the time they are searching for them using search engine advertising. Our team of expert paid advertising specialists uses data-backed results to make targeted brand decisions. With marketplace advertising, the power is in the data. When used correctly, there is unlimited potential for scaled growth in brand awareness and conversions. Our team depends on highly-backed key searched terms that are tailored to your brand to make in-the-moment decisions as they evolve. With this information, we can actively test different audiences, creativity, and strategies to ensure success. Maximize your digital presence through digital advertising with a team that not only understands your business but is your partner in helping you scale and grow. No matter what the goal, our team is with you every step of the way to make data-driven decisions, and drive conversions. Take advantage of the latest developments in paid advertising by working with a team that understands your business's needs and has the skills to help you scale those goals with custom advertising tailored specifically to your e-commerce store. Our team has decades of experience in the paid advertising sphere. We pride ourselves on staffing team members with proven, high-quality results to drive growth and conversion. We stay up-to-date on the latest advancements in the industry and consistently provide educational opportunities to maximize testing capabilities and results for your company.

Social Media Advertising

Personalize your content with tailored messaging, visuals, videos, and links to direct new or existing customers right where you want them with social media advertising. Our team of expert social specialists uses data-backed results to make targeted brand decisions. With social advertising, the power is in the data. When used correctly, there is unlimited potential for scaled growth in brand awareness and conversions. Our team depends on highly-backed research that is tailored to your brand to make in-the-moment decisions as they evolve. With this information, we can actively test different audiences, creativity, and strategies to ensure success. Maximize your digital presence through digital advertising with a team that not only understands your business but is your partner in helping you scale and grow. No matter what the goal, our team is with you every step of the way to make data-driven decisions, and drive conversions. Take advantage of the latest developments in paid advertising by working with a team that understands your business's needs and has the skills to help you scale those goals with custom advertising tailored specifically to your e-commerce store. Our team has decades of experience in the social media advertising industry. We pride ourselves on staffing experts with proven, high-quality results to drive growth and conversion. We stay up-to-date on the latest advancements in the industry and consistently provide educational opportunities to maximize testing capabilities and results for your company.

Social Media Marketing

Build your brand and grow your audience with the right social media strategy designed specifically for e-commerce sellers. Engage and connect with your audience on a deeper level with content that provides value and tells your brand story. With the right social media strategy, you can gain customer insights, increase brand loyalty, improve customer service, grow sales, and scale your business faster. With our team of social media specialists, we will help you build brand awareness faster. At BlueTuskr, each member of our social media team specializes in a specific platform, so you get the most effective strategy that's right for your business. We work closely with your team to create a cohesive social media plan that integrates seamlessly across other channels. Our team of proven experts has managed millions of dollars in paid advertising budgets for Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, TikTok, and more.

Influencer Marketing

Expand your outreach and scale your brand’s reputation using passionate individuals who are eager to promote your business through influencer marketing. Transform your brand into a household name using trusted influencers with a highly engaged and loyal following! Influencer marketing continues to revolutionize the e-commerce world by offering an additional organic channel where consumers can shop from YOUR business through a trusted friend, childhood idol, or favorite TikTok star effortlessly. Our team of social media experts has years of knowledge and hands-on experience with influencer marketing initiatives. With a vast network of highly influential creators on TikTok, Instagram, and YouTube, we are able to confidently execute powerful, data-driven campaigns that will reach millions, drive sales, and build lasting relationships with your target audience. At BlueTuskr, our talented team specializes in crafting tailor-made influencer marketing campaigns that are sure to resonate with your brand's identity. Our data-driven approach ensures that we connect you with influencers who align perfectly with your target audience, thus generating authentic interactions and tangible results. From nano and micro-influencers to mega-influencers with highly targeted and engaged audiences who can position your brand in front of millions, we’ll source and contract the perfect talent to represent your brand.