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Novicell is an international award-winning digital agency with +20 years of experience and a strong team of 330 ecommerce specialists, strategists, software developers, designers and marketing specialists in Denmark, Spain, Norway, Sweden, and UK. Novicell has an extensive client portfolio of mid-size & enterprise ecommerce solutions, website development, UX and brand design solutions, mobile applications and bespoke software. Combining strategic and technical skills, Novicell can advise you competently and put the recommendations into practice. The approach is digital – the goal is business results.


Digital Business Analyses

Our digital platform consultants advise on specific digital solutions that suit your business needs, processes and operating systems. In the process, we create a connection between your business vision and the right technology to achieve this. Our strategic consultants use a tailored approach that ensures the best digital efforts are identified for your overall business goals. This means we gain a profound understanding of the specific challenges and opportunities you face within your specific sector - both with customers and internally. We leverage a combination of inspiring workshops and scenario development to mould our initiatives to your unique purpose.


Our starting point is always technology independent. First, we understand our customers' business and then we put the tech stack together that suits the customer's need and ambitions. We are masters of a wide range of commerce platforms available on the market. We provide sparring and advice for our customers when it comes to putting together the most optimal e-commerce solution, which usually has to be able to support many channels, target groups, platforms, customer journeys, markets and brands.

IT Architecture

We build our customer solutions based on a flexible and future-proof IT architecture. In this way, we ensure that it is easy for you to develop and optimise your IT architecture on an ongoing basis - as the company's needs and the demands of the outside world change. Like BigCommerce, Novicell is a MACH Alliance member as well.

PIM - Product Information Management

PIM stands for Product Information Management, and is a system for the administration and distribution of your company's product data. PIM systems create a single source of truth for your product data. These tools manage all the information needed to market and sell products through your e-commerce channels. This data can then be used to support and optimise your e-commerce strategy. Novicell has experience with a variety of PIM platforms and implementations across industries.

Digital marketing

Novicell can take partial or total responsibility for your online presence. This means that we are independent of channels and always make sure to allocate your budget to those platforms from which your company achieves the greatest possible return. We have experts in UX, CRO, SEO, SEM, PPC and SoMe.

Business Intelligence

Novicell has a unique position as a data partner for companies that work with e-commerce and digital marketing, as we are among the leading e-commerce companies. That expertise enables us not only to collect and visualise data, but also to advise on how your business can be optimised and where there is potential for business development and automation.


We Research. Create. Optimise Customers reach for brands they know and trust, so why not build your brand to last? Our branding specialists can help you achieve this, turning your brand into a true business driver. And digitally, we combine creativity with data insights to create meaningful and relevant user experiences that keep users loyal to your brand.

Verticals Serviced
• Beauty & Skincare
• Business to Business (B2B)
• Construction & Industrial
• Consumer Electronics
• Consumer Packaged Goods
• Education
• Fashion & Accessories
• Home & Interiors
• Lifestyle
• Sports & Equipment
• Stationary & Office Supplies
• Toys & Games


Welcome to Novicell

Novicell is an international award-winning digital agency with +20 years of experience and a strong team of +400 ecommerce specialists, strategists, software developers, designers and marketing specialists in Denmark, the Netherlands, Spain, Norway, Sweden, and UK.


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DK headquarters:

Søren Nymarks Vej 6