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Growth Marketing

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Overview

Data Driven & Scientific Methods If it cannot be measured, it's useless. So all our work approach is based on data and statistics. This is the great advantage of digital advertising; nowadays, not measuring is a big mistake. Our cost: 1% - 5% impact on turnover Our cost usually impacts from 1% to 5% on your gross profit – why? We build a consultancy program based on reduced efforts, optimized thanks to our property tool inside a div block. We choose Partners not Clients We take partnership seriously, working to build close, long-lasting client relationships. We function much more like an extension of your internal marketing team than an outside agency, fully immersing ourselves in your business.

Services

Acquisition Program

We manage growth campaigns that maintain a balance between unbiased measurement, creative testing, conversion rate optimization, and media buying optimizations. In addition, media buying is becoming more automated. Our program is Fully Managed through: - Audit & Analysis Process - Blending Data & Advanced Tracking - Ongoing Managing Campaigns - 10% budget experiments - Report each Quarter Also, here is the list of main Improvements we usually make in this program: ML Optimization - Matrix Split Testing - Competitor Watching - Automatic Bidding - Tracking Improvements - Dynamic Copy Testing - Analytics Improvements - Retargeting Tactics - Creative Ad Copywriting.

CVO Program

With this process we create an incredible customer journey and maximize the ROI for all marketing activities. The main benefits are: Increase revenue (CRO), Improve customer experience (CXO), Increase AOV and Frequency. We operate following specific rules such as create a roadmap of research customer value process and experiments that we roll out and manage all the time, analyze and prioritize all the key points that don't work and give you less revenue, we create roadmap research and give you the tools we use to make you able to work alone and revenue split partnership, a mix of percentage and fixed cost – Less risk for you, a higher reward for us. The program is focused on: Fully Managed – Data Analysis: we conduct a business goal mapping exercise and review how these relate to the experimentation program goals.‍ – Research Process Review: We analyze your data gathering practices for both quantitative and qualitative data gathering. – Experimentations: align your UX Design to segment standards and create tons of experiments per quarter to increase sales statistically valid and relevant. – Report quarterly to show you the most profitable results and stream we'll add to your business and what we shut down – what your customers want and won't. One-Time Audit Data Analysis: we conduct a business goal mapping exercise and review how these relate to the experimentation program goals. One-Time Setup We'll build your CRO foundation and arm you with the tools. Then, share with you the power of experimentations and statistically relevant concept. Performance Longer-Term CRO revenue agreement where we charge based on uplifts percentage increase. Also, here a simple list of Conversion Improvements: Conversion Driven - Multivariate Testing - FAQ Hierarchy Usage - Intent Considerations - Qualitative Analysis - Device Conversion - Bounce Rate Reductions - Behaviour Analysis - Heatmap Analysis.

Retention Program

With a retention model, we can identify such customers and detect traits of future high-value customers. Retention modelling helps you gather the necessary data to measure and act on metrics such as lifetime value and retention so that you can reap the rewards of a loyal customer base. The Main Benefits are to improve customer experience (CXO) and Increase Sales. We operate following specific rules such as analyze, build and roll out strategies and tactics to add new revenue streams at your business, analyze your customer base orders and create a custom Data Studio Dashboard where you can read all insights along the time, analyze and create a set of activities to roll out and give you the tools to go ahead with a retention program in-house and Revenue split partnership, a mix of percentage and fixed cost – Less risk for you, higher reward for us. Using RFM analysis and K-Means algorithms, we analyze your customer base and roll out a strategic plan based on data. Retention Program - Loyalty Program - RFM Analysis - K-Means Algorithm - ML Analysis - Customer Behaviours - Merchandising Composition - Customer Segmentation - Ongoing Personalization

Verticals Serviced
• Beauty & Skincare
• Business to Business (B2B)
• Fashion & Accessories
• Food & Beverage
• Health & Wellness
• Home & Interiors
• Jewelry
• Sports & Equipment

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Partner details


Partner tier:

Partner type:

Agency Partner

Website:

growthmkt.it

Italy headquarters:

Via Crocillo, 148

Quarto, Napoli,
Italy