I help e-commerce brands discover their customer base power using a data centric approach: understanding customer interests, purchasing and navigation behaviors, brands can deliver an outstanding Customer Experience to consumers communicating their values at every touchpoint of the customer journey. I strive to offer more value than what my clients expect, generating new revenue streams through a data-driven marketing approach. Increasing customer LTV, decreasing Churn and shortening the payback period by focusing on optimizing on site conversions and on-boarding, increasing AOV and ARPU using Machine Learning, Marketing Automations, Sales Funnels and CRO. I focussed mostly on Customer Base analysis using RFM Analysis and other clustering algorithms to identify issues and most profitable niches.
Via Crocillo, 148