Optimum7

Design and Solution Partner

Overview

Internet technology is evolving constantly and so rapidly that any out-of-the-box hosting solution you use will be unable to meet your needs within 6–12 months. You can’t just wait for the platform to eventually develop the functionality you need today. Hiring Optimum7 is the answer to precisely this stiuation you may find yourself in. For instance, managing your inventory and processing orders are usually simple tasks, but sometimes you’ll encounter a situation that’s unique to your business that BigCommerce doesn’t necessarily have a solution for. With 10 years of experience and a stellar reputation, that is exactly where Optimum7 comes in.

 

    Website: www.optimum7.com

 

 

Headquarters
141 Grand Ave
Miami,Florida
United States

 

Services

 

Custom programming, development and functionality require careful planning, strategy and great execution. At Optimum7, we have executed hundreds of custom functionality projects for our clients on several platforms such as Volusion, BigCommerce, Shopify, 3DCart, Americommerce, Magento, Netsuite, Ecwid, Bigcartel, Zencart, Virtuemart, Prestashop, CoreCommerce, WooCommerce, Wordpress, OSCommerce, Infusionsoft, Podio and X-Cart. Stop wishing your ecommerce store was better. If you have been told that certain functionality is not possible, contact Optimum7 and let us cross a few things off your list.

 

First Impressions are 94% Design Related A complex design, busy layouts, lack of navigation aids, slow load speeds, pop ups, small print, text overload, poor color choice…there are a lot of things that can turn people off when they visit your website. When one aspect of design lacks appeal or feels “off,” people are much less likely to explore beyond your homepage (if they even hang around at all!) Poor design can have people gone in a matter of seconds. 1 Part Visual : 2 Parts Functional The purpose of design is to make it easy for people to find the information they came to your site in search of. This means your site directs people to do what you want them to do and makes doing it easy. There should be no confusion about its purpose. Headings and buttons should appear exactly where people anticipate them. Navigation should be intuitive. It should have structure, be visually appealing and reflect a cohesive brand voice. It also needs to work on whatever device people are using…desktops, laptops, smartphones, tablets, and the various browsers people use. (This is called responsive design!) What Goes Into Effective Web Design? Glad you asked! It’s not just about making your website pretty. It’s about what’s going to appeal to your consumers and make you money. Of course it includes aesthetics, but the success of your website is often determined by its “usability,” or how effective the site is at anticipating the needs of the people using it. People don’t search for the quickest way to find the information they need. They don’t scan a webpage linearly or go from one section to another sequentially. They go for instant gratification and choose the first most reasonable option. As soon as they find something that looks like it leads to their goal, they’re going to click on it immediately. Design is about optimizing your website to make this a fluid, effortless process. It’s about getting people to scream, “Take my money!”

 

Competition is Fierce 75% of people don’t scroll past the first page of results. Yet there are only 10 spots on a page, so it can be pretty difficult for small and medium sized businesses to compete with the corporate giants who tend to dominate results. But the truth is you really only need to be visible to the people most important to your business—the ones who are going to buy from you. Consumers Are Getting Smarter (But That’s a Good Thing!) People have become so used to advertisements that they’re likely to ignore them completely. DVRs let us fast forward through commercials and we’ve become so adept at surfing the internet that we tend to disregard advertisements. But what are we passing over these ads in favor of? Content. Valuable, relevant, engaging, informative and entertaining content. Want to Attract and Retain Customers? Instead of simply pitching your products or services, you need to create content that enhances people’s lives. It must answer their questions, offer solutions, give them insight…in a word, it needs to make them smarter. The basis of content marketing is the belief that fostering a relationship with your customers and helping them make informed purchasing decisions encourages them to reward you with their business and their loyalty. It’s about building trust and establishing your business as an authority on the issues relevant to your industry. Content: What It Is and Where You Can Get Some Content can be virtually anything on your website—images, articles, videos, infographics, guides, eBooks, case studies and podcasts are just a few examples. But our content marketing & SEO strategy begins with written content. We research the topics and trends related to your industry, investigate the competition, gauge people’s level of interest and develop a long-term, ongoing strategy that showcases your expertise, highlights your unique strengths, and makes people stop, read, think, and act.

 

Sponsored search strategies provide the instant results that SEO and content marketing may not. This is because you’re actually paying to advertise on the first page of search results. It’s immediate visibility. And the great thing about PPC is that it’s fueled by data, which means there’s a lot of opportunity to test, measure and refine each campaign so that you can maximize traffic, leads and revenue right now while your long-term strategy takes hold. Your company doesn’t exist in a bubble, which is why understanding your competition is so important. Our research and analysis of the competitive landscape can help you identify and take advantage of market gaps, increase awareness of your brand, preferentially distinguish you from your competition, and reach underserved and untapped markets with extremely targeted offers. Consumer Mindset People buy something because it solves a problem. If you know what problems people are having and how it affects them, you know what you need to do to make your offers attractive. Our search strategies are designed to reach consumers on their level and meet your specific business objectives. We study general search trends and those of your visitors so we can introduce you to people when they need you most. Remarketing Have you ever gone to a website and noticed that their ads seem to follow you on every site you go to afterward? That’s not a coincidence. It’s remarketing! And it’s another strategy you should be taking advantage of. Maybe someone just wasn’t ready to buy the day they visited your site. That’s okay! It doesn’t mean you have to give up on them. A remarketing strategy allows you to re-engage with people who have shown interest in you but, for whatever reason, haven’t made a purchase. However, a remarketing strategy shouldn’t be annoying to people. It should make their finding or re-finding you feel like destiny: How did they know I was looking for (whatever you offer)? This is exactly what I need!

 

There are hundreds of eCommerce platforms to choose from, and Optimum7 has years of experience successfully integrating them into our clients’ websites. BigCommerce is certainly one of the leading platforms, even more so when considering just hosted platforms. Operations and Logistics Do you: • package your products for shipment? • keep an inventory or drop ship? • How do you select your shipper(s)? • Have multiple shipping stations? • Use USPS, FedEx, UPS or DHL to ship? • Use UPC codes or barcodes? What would happen if you suddenly had to process twice the number of orders you’re receiving now? Could you handle it? Nailing down essential elements like these will help keep your business functional and scalable. Custom Functionality Your BigCommerce store is feature rich, but that doesn’t always mean you are going to have that one feature your business relies on. You may have thousands of products that require multiple options. Maybe the way you package your items only allows you to sell in increments of five. Perhaps you sell custom products and want to allow your customers to upload their own images and resize/reposition them on the products of their choice. And the list goes on and on. Conversion Optimization 5 seconds. That’s the average attention span of an eCommerce buyer. It’s also how long you have to impress any potential customers that come to your site. Is your website turning visitors away? How high is the abandonment rate for your shopping cart? Do you know what elements you can change to improve your conversion rates? You can’t just guess and hope. What you need to do will depend on the answers to questions like these: Can customers quickly find what they’re looking for? What are you doing to convince them to buy? Can they trust you? Are your prices attractive? Are your products easy to order? We’ll help you show visitors what they want to see so you can turn more of them into customers.

 

Why are you in business? What are your short and long term goals? What is your plan for growth? Who are your customers? How can we help? These are the questions we ask our clients. Before we can make the services we offer valuable to you and profitable for your business, we have to know where you are and where you want to go. Only when we understand you and your business on this deeper level can we determine exactly what we need to do to provide real and tangible results. Full Service Whether you need someone to assess your marketing plan, offer advice about ways to increase your online visibility or how to improve your eCommerce store, we can provide the guidance and expertise you need. And while consultation is a fundamental aspect of all our client relationships, the majority of our clients actually hire us to create and carry out their online marketing strategies or build them a custom website. We don’t hire commissioned sales people. If you’re interested in our services, the first people you’ll speak with are our two owner-executives. Why? Because it’s essential that we tell you what you need to know, even if it may not be what you want to hear. A traditional sales approach does not lend itself to this kind of transparency. It’s clients, not sales, that drives us. Passion We treat your business as if it were our own. We don’t want to do busywork. We want to help you make real changes and improvements that grow your business. We’re copywriters, marketers, programmers, designers and developers. We’re passionate about our work because we’re doing what we love every day and we want you to get fired up about it, too. You can pay for a service, but you can never buy motivation, dedication, leadership or passion.

 

Verticals Serviced

  • Advanced (Backoffice Integration, CRM)
  • Analytics and Reporting
  • Application Development
  • Branding
  • Design
  • Design Services
  • Digital Marketing Services
  • E-mail marketing
  • Integration services
  • Marketing Automation
  • Mobile Site Development
  • Product development
  • Reputation Management
  • Search Engine Marketing
  • Social Media
  • Store Setup
  • Training
  • UI Development
  • UX Development

 

Services

Custom programming, development and functionality require careful planning, strategy and great execution. At Optimum7, we have executed hundreds of custom functionality projects for our clients on several platforms such as Volusion, BigCommerce, Shopify, 3DCart, Americommerce, Magento, Netsuite, Ecwid, Bigcartel, Zencart, Virtuemart, Prestashop, CoreCommerce, WooCommerce, Wordpress, OSCommerce, Infusionsoft, Podio and X-Cart. Stop wishing your ecommerce store was better. If you have been told that certain functionality is not possible, contact Optimum7 and let us cross a few things off your list.

 

First Impressions are 94% Design Related A complex design, busy layouts, lack of navigation aids, slow load speeds, pop ups, small print, text overload, poor color choice…there are a lot of things that can turn people off when they visit your website. When one aspect of design lacks appeal or feels “off,” people are much less likely to explore beyond your homepage (if they even hang around at all!) Poor design can have people gone in a matter of seconds. 1 Part Visual : 2 Parts Functional The purpose of design is to make it easy for people to find the information they came to your site in search of. This means your site directs people to do what you want them to do and makes doing it easy. There should be no confusion about its purpose. Headings and buttons should appear exactly where people anticipate them. Navigation should be intuitive. It should have structure, be visually appealing and reflect a cohesive brand voice. It also needs to work on whatever device people are using…desktops, laptops, smartphones, tablets, and the various browsers people use. (This is called responsive design!) What Goes Into Effective Web Design? Glad you asked! It’s not just about making your website pretty. It’s about what’s going to appeal to your consumers and make you money. Of course it includes aesthetics, but the success of your website is often determined by its “usability,” or how effective the site is at anticipating the needs of the people using it. People don’t search for the quickest way to find the information they need. They don’t scan a webpage linearly or go from one section to another sequentially. They go for instant gratification and choose the first most reasonable option. As soon as they find something that looks like it leads to their goal, they’re going to click on it immediately. Design is about optimizing your website to make this a fluid, effortless process. It’s about getting people to scream, “Take my money!”

 

Competition is Fierce 75% of people don’t scroll past the first page of results. Yet there are only 10 spots on a page, so it can be pretty difficult for small and medium sized businesses to compete with the corporate giants who tend to dominate results. But the truth is you really only need to be visible to the people most important to your business—the ones who are going to buy from you. Consumers Are Getting Smarter (But That’s a Good Thing!) People have become so used to advertisements that they’re likely to ignore them completely. DVRs let us fast forward through commercials and we’ve become so adept at surfing the internet that we tend to disregard advertisements. But what are we passing over these ads in favor of? Content. Valuable, relevant, engaging, informative and entertaining content. Want to Attract and Retain Customers? Instead of simply pitching your products or services, you need to create content that enhances people’s lives. It must answer their questions, offer solutions, give them insight…in a word, it needs to make them smarter. The basis of content marketing is the belief that fostering a relationship with your customers and helping them make informed purchasing decisions encourages them to reward you with their business and their loyalty. It’s about building trust and establishing your business as an authority on the issues relevant to your industry. Content: What It Is and Where You Can Get Some Content can be virtually anything on your website—images, articles, videos, infographics, guides, eBooks, case studies and podcasts are just a few examples. But our content marketing & SEO strategy begins with written content. We research the topics and trends related to your industry, investigate the competition, gauge people’s level of interest and develop a long-term, ongoing strategy that showcases your expertise, highlights your unique strengths, and makes people stop, read, think, and act.

 

Sponsored search strategies provide the instant results that SEO and content marketing may not. This is because you’re actually paying to advertise on the first page of search results. It’s immediate visibility. And the great thing about PPC is that it’s fueled by data, which means there’s a lot of opportunity to test, measure and refine each campaign so that you can maximize traffic, leads and revenue right now while your long-term strategy takes hold. Your company doesn’t exist in a bubble, which is why understanding your competition is so important. Our research and analysis of the competitive landscape can help you identify and take advantage of market gaps, increase awareness of your brand, preferentially distinguish you from your competition, and reach underserved and untapped markets with extremely targeted offers. Consumer Mindset People buy something because it solves a problem. If you know what problems people are having and how it affects them, you know what you need to do to make your offers attractive. Our search strategies are designed to reach consumers on their level and meet your specific business objectives. We study general search trends and those of your visitors so we can introduce you to people when they need you most. Remarketing Have you ever gone to a website and noticed that their ads seem to follow you on every site you go to afterward? That’s not a coincidence. It’s remarketing! And it’s another strategy you should be taking advantage of. Maybe someone just wasn’t ready to buy the day they visited your site. That’s okay! It doesn’t mean you have to give up on them. A remarketing strategy allows you to re-engage with people who have shown interest in you but, for whatever reason, haven’t made a purchase. However, a remarketing strategy shouldn’t be annoying to people. It should make their finding or re-finding you feel like destiny: How did they know I was looking for (whatever you offer)? This is exactly what I need!

 

There are hundreds of eCommerce platforms to choose from, and Optimum7 has years of experience successfully integrating them into our clients’ websites. BigCommerce is certainly one of the leading platforms, even more so when considering just hosted platforms. Operations and Logistics Do you: • package your products for shipment? • keep an inventory or drop ship? • How do you select your shipper(s)? • Have multiple shipping stations? • Use USPS, FedEx, UPS or DHL to ship? • Use UPC codes or barcodes? What would happen if you suddenly had to process twice the number of orders you’re receiving now? Could you handle it? Nailing down essential elements like these will help keep your business functional and scalable. Custom Functionality Your BigCommerce store is feature rich, but that doesn’t always mean you are going to have that one feature your business relies on. You may have thousands of products that require multiple options. Maybe the way you package your items only allows you to sell in increments of five. Perhaps you sell custom products and want to allow your customers to upload their own images and resize/reposition them on the products of their choice. And the list goes on and on. Conversion Optimization 5 seconds. That’s the average attention span of an eCommerce buyer. It’s also how long you have to impress any potential customers that come to your site. Is your website turning visitors away? How high is the abandonment rate for your shopping cart? Do you know what elements you can change to improve your conversion rates? You can’t just guess and hope. What you need to do will depend on the answers to questions like these: Can customers quickly find what they’re looking for? What are you doing to convince them to buy? Can they trust you? Are your prices attractive? Are your products easy to order? We’ll help you show visitors what they want to see so you can turn more of them into customers.

 

Why are you in business? What are your short and long term goals? What is your plan for growth? Who are your customers? How can we help? These are the questions we ask our clients. Before we can make the services we offer valuable to you and profitable for your business, we have to know where you are and where you want to go. Only when we understand you and your business on this deeper level can we determine exactly what we need to do to provide real and tangible results. Full Service Whether you need someone to assess your marketing plan, offer advice about ways to increase your online visibility or how to improve your eCommerce store, we can provide the guidance and expertise you need. And while consultation is a fundamental aspect of all our client relationships, the majority of our clients actually hire us to create and carry out their online marketing strategies or build them a custom website. We don’t hire commissioned sales people. If you’re interested in our services, the first people you’ll speak with are our two owner-executives. Why? Because it’s essential that we tell you what you need to know, even if it may not be what you want to hear. A traditional sales approach does not lend itself to this kind of transparency. It’s clients, not sales, that drives us. Passion We treat your business as if it were our own. We don’t want to do busywork. We want to help you make real changes and improvements that grow your business. We’re copywriters, marketers, programmers, designers and developers. We’re passionate about our work because we’re doing what we love every day and we want you to get fired up about it, too. You can pay for a service, but you can never buy motivation, dedication, leadership or passion.

 

Verticals Serviced

  • Advanced (Backoffice Integration, CRM)
  • Analytics and Reporting
  • Application Development
  • Branding
  • Design
  • Design Services
  • Digital Marketing Services
  • E-mail marketing
  • Integration services
  • Marketing Automation
  • Mobile Site Development
  • Product development
  • Reputation Management
  • Search Engine Marketing
  • Social Media
  • Store Setup
  • Training
  • UI Development
  • UX Development

 

Clients

Videos

Reviews