Backcountry Digital supports, trains and builds local businesses through eCommerce and digital solutions providing year-long sustainable revenue. From fishing, hunting, archery, firearms, water sports, guiding, outdoor fitters, resort malls and large travel resorts, we are passionate about helping these businesses compete in a large market. We are a start to finish solution from assessing warehousing needs, payment solutions, and multi channel distribution. This is why we love big commerce it helps bring companies to scale very quickly and cost effect solutions. We are experts... in SEO, eCommerce, conversions, advertising, content, data and Infrastructure
SEO is more than a checklist of best practices and repeatable task lists, even though that is a great place to start. SEO is constantly molding and shaping to continue to grow traffic, focus on key areas, monitor competitors, make adjustments, and develop content. Results come in both short-term gains and long-sustainable efforts. Remember, it’s not just about what you do, it’s about what millions of other websites and competitors are also doing. Long-standing, quality SEO should lead to actual dollars for the company and significant traffic gains, based on your industry. Additionally, there are vastly different strategies for local efforts and national efforts to be aware of. It’s not all the same.
Pay-per-click advertising is a very effective tool for driving both eCommerce sales and business exposure in general. Be aware it does take some time to build PPC effectiveness with new accounts, usually 30-45 days. There are a lot of factors to think about before you begin a PPC campaign and we are experts at helping you figure this out. Pay Per Click ads utilizing Google AdWords or Bing Advertising can drive sales and results through display banners, text ads, email ads, videos, product feeds, and map ads. Everything needs to be tracked and focused on traffic and conversions
An eCommerce marketing plan is developed by focusing on five objectives: systems, helping new visitors to find the website, turning visitors into customers, after-sale marketing to encourage repeat visitors, and multi-channel distribution and understanding all the data Helping new visitors find a company’s eCommerce website is largely dependent on search engine optimization, pay-per-click marketing, social media marketing, and display advertising. A successful eCommerce marketing team also needs to have expertise in infrastructure, order management, inventory integrations, multi-channel product distribution, shipping providers, payment gateways, accounting, and MAP policy, and know how to streamline these systems to make them all work for the business. The biggest key is aligning all these systems and marketing efforts with the technical skill set of the team and business, whether it’s a small retailer, resort, multi -location retailer, or a product manufacturer.
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10650 County Rd. 81