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Duck Soup E-Commerce

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Overview

Hi, I'm Danielle — the founder and sole expert behind Duck Soup E-Commerce, a certified BigCommerce Partner since 2011. Every project is handled by me, start to finish — no account managers, no hand-offs, no junior staff. With 700+ projects completed across store launches, platform migrations, custom theme design, and consulting, I bring both big-picture strategy and hands-on execution to every engagement. I've earned Legend status in the BigCommerce Community and maintain a consistent 5-star rating. With 25+ years in e-commerce spanning analytics, merchandising, design, and marketing, I know what it takes to build stores that perform. If you want direct access to an experienced expert who's fully invested in your success, let's talk.

Services

How I Work

Working with me means working differently. Power Blocks replace the slow, back-and-forth agency model with focused, collaborative sessions that get real work done. Each block is a 4-hour session you book as needed — for a single task or as part of a larger project like a full store launch. You'll know exactly what we're working on, what it costs, and when it'll be finished — no surprises, no waiting weeks for progress. Projects that used to take months get broken into focused, manageable blocks for design, setup, and optimization. It's a faster, more transparent way to work.

BigCommerce Store Launch & Setup

Launching a new store means countless details to get right before you can start selling. I handle the full setup — design, configuration, payments, taxes, shipping, and everything in between — so you can stay focused on your business. You'll work directly with me from kickoff through launch, with no handoffs to junior staff or account managers. Every launch includes platform setup, theme design or customization, product creation, essential apps, SEO best practices, and personalized training. Whether you're starting from scratch or graduating from a DIY setup, I'll make sure your store is conversion-ready, easy to manage, and built to grow.

Migrate to BigCommerce

Moving your store to BigCommerce doesn't have to be stressful. I handle every part of the process — data import, product mapping, design, and setup — so your business keeps running smoothly throughout the transition. Whether you're switching from Shopify, Volusion, WooCommerce, or Magento, you'll work directly with me from start to finish, with no handoffs and no details falling through the cracks. Every migration includes a full review of your existing workflows, store setup, theme design/customization, SEO redirects, and hands-on training. With 700+ projects completed since 2011, I know how to make the move fast, efficient, and fully optimized before launch.

BigCommerce Theme Design & Customization

Your store's design should do more than look good — it should make shopping easy and drive sales. Whether you need a brand new custom theme, a marketplace theme tailored to your brand, a redesign of an existing store, or ongoing design updates, I handle it all directly — no hand-offs, no account managers. I create BigCommerce themes that balance clean design with smart UX, tailoring layouts, navigation, and product pages to help visitors find what they need and convert faster. Every project focuses on visual clarity, conversion strategy, and flexibility for future growth. You'll get a site that looks polished, loads fast, and is easy to manage without relying on developers.

Blueprint to Stencil Theme Upgrades

Still running on a Blueprint theme? BigCommerce no longer supports Blueprint, which means missing features, slower performance, and growing compatibility issues. Upgrading to a Stencil theme ensures your store runs faster, looks modern, and stays secure — without losing your data or design integrity. I've completed hundreds of BigCommerce projects including complex Blueprint to Stencil upgrades, from simple stores to custom builds. Each upgrade includes theme migration, design adjustments, functionality mapping, and launch testing — all handled directly by me, start to finish. I'll take care of the technical side while you keep running your business.

BigCommerce Consulting

Most agencies build your store but leave you without the strategic guidance needed to grow it. I work directly with merchants to fill that gap — whether you need an answer on a 60-minute call, focused working sessions for specific challenges, or expert guidance through a larger initiative like a launch or migration. No generic advice, no unnecessary recommendations. Just direct, experience-driven guidance from someone who knows BigCommerce inside and out.

Ongoing Support & Training

Most stores need expert help well beyond launch. I offer a range of flexible options depending on what you need — from a monthly email support plan and free weekly Office Hours, to one-on-one consulting calls, hands-on training sessions, and group coaching. Whether you want a quick answer or ongoing access to someone who knows your store, there's an option that fits. Many of my longest client relationships started with a support plan or a single call.

Committed to Diversity in E-Commerce

I’m passionate about making e-commerce accessible to everyone, especially women and people of color, who remain underrepresented in our industry. I donate a portion of my revenue to organizations supporting diversity in tech and entrepreneurship.