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Duck Soup E-Commerce

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Overview

Hi, I’m Danielle — the founder (and entire team!) behind Duck Soup E-Commerce. I’m a seasoned BigCommerce expert specializing in store launches, migrations, custom design, and strategic consulting. With 25+ years of experience in e-commerce spanning analytics, merchandising, design, and marketing, I bring a unique blend of big-picture strategy and hands-on implementation to every project. I’ve worked with over 600 merchants across nearly every industry and have been a BigCommerce partner since 2011. I know the platform inside and out and have earned Legend status in the BigCommerce Community and a consistent 5-star client rating. If you’re looking for an honest, experienced partner who can help you launch, migrate, or grow with clarity and confidence, let’s talk.

Services

New BigCommerce Store Launch

Launching a new business? I handle the heavy lifting — from design and setup to taxes, payments, and training — so you can focus on building your brand. You’ll walk away with a fully functional, well-designed BigCommerce store that’s ready for launch and built for long-term success.

Migrations to BigCommerce

Migrating from Shopify, Volusion, Magento, or another platform? I offer full-service migrations that include setup, design, data import, and training. More importantly, I help you translate your existing workflows to the BigCommerce environment, so your business doesn’t miss a beat. I’ve helped dozens of merchants make the move smoothly.

Website Design & Custom Themes

Whether you need a custom theme or want to refresh a marketplace theme, I’ll help you create a design that reflects your brand and engages your customers. My design approach is based not only on aesthetic appeal, but UX that turns shoppers into buyers. I collaborate closely with every client — no cookie-cutter design, no lost-in-translation moments.

Blueprint to Stencil Theme Upgrade

Still on an old Blueprint theme? Now’s the time to upgrade. BigCommerce no longer supports Blueprint, and waiting too long could risk downtime or lost sales. I’ve upgraded dozens of merchants — from complex custom themes to basic storefronts — and make the process smooth, efficient, and cost-effective.

Startup Special

Starting from scratch? My Startup Special is a discounted package designed to help early-stage businesses launch quickly and affordably without sacrificing quality. Includes training and support so you’re confident running your store post-launch.

Power Blocks: Fast, Focused Help for Smaller Projects

Not every project needs a full agency engagement. Power Blocks are 4-hour collaborative sessions designed to knock out small but important improvements. They're great for theme updates, homepage redesigns, landing page creation, email automation setup, or any combination of your high priority tasks. Power Blocks are ideal for merchants who need expert help without long timelines. Book only the time you need, when you need it.

BigCommerce Consulting

Whether you’re planning a new store, considering a migration, or feeling stuck on how to grow, I offer consulting services designed to move your business forward. My approach is strategy-first and tailored to your specific goals, not just a generic checklist. You’ll get clear, honest advice based on working with 600+ BigCommerce merchants over the past decade — plus actionable recommendations you can implement immediately. From one-time strategy calls to hands-on audits, I help you uncover hidden opportunities and avoid costly missteps.

Ongoing Support & Training

Need help after launch? I offer ongoing support, training (1:1 and group), and a growing library of free educational resources via my website and YouTube channel.

Committed to Diversity in E-Commerce

I’m passionate about making e-commerce accessible to everyone, especially women and people of color, who remain underrepresented in our industry. I donate a portion of my revenue to organizations supporting diversity in tech and entrepreneurship. Learn more at ducksoupecommerce.com.