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Overview
Get business tools, marketing programs, and a dedicated marketing team you can trust! BigCommerce has teamed up with Marketing 360® to help merchants accelerate their growth and maximize online success. Through this partnership, BigCommerce store owners gain access to powerful business tools, proven marketing programs, and a dedicated team of experts — all seamlessly integrated to drive more traffic, increase sales, and build lasting customer relationships. What to expect: Free website checkup Dedicated marketing team All the tools you need to manage your business and the dedicated marketing team you need to grow it. Plus, every plan comes with professional design services. Watch your business grow Our turnkey solution gets you up and running quickly with best-in-class eCommerce tools.
Services
Work with a dedicated team to launch and grow your BigCommerce store
Marketing 360 combines experienced marketing pros and a powerful marketing platform built to help grow your online so you can spend more time managing your business. Modern marketing to grow your online store Grow your business with the #1 Marketing Platform® for online stores and a dedicated marketing team that understands the e-commerce business. Utilize our powerful AI tools throughout the platform to help you save time. Boost online sales with content marketing and e-commerce SEO Build an organic sales machine with our e-commerce SEO content marketing program — rank higher on Google, post more on social and stay top of mind on email. Build awareness with social marketing for e-commerce businesses Get more customers by building trust and awareness with our social media marketing program for online stores — stand out online and earn more sales.
#1 Marketing Platform® for E-Commerce
E-commerce marketing to grow your business There are millions of e-commerce businesses operating in the US and around the world. And, many of them are competing for the same customers. Unfortunately, poor online marketing is one of the most common reasons why online stores fail. From other small online stores to major online retailers, e-commerce businesses face a lot of competition. To grow your online store, you need to stand out from the crowd and attract new customers. That’s where e-commerce marketing comes in. E-commerce marketing underscores what makes your online store different and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers specifically looking for the products you offer — in the right place and at the right time.
Multi-Channel Ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Run Ads on Google, Bing, YouTube, Facebook, Instagram, LinkedIn, Digital TV (OTT), Digital Billboards, Retargeting Ads, and more. Measure all your results in one place to do more of what's working and less of what's not.
E-commerce SEO
Why online stores need content marketing People looking for new products often start their search on a search engine, like Google or Bing. Since most people don’t scroll past the first page — or even the first few results — you need to make sure that you rank at the top of the SERPs (search engine results pages). Online stores that want to get their products in front of prospective customers and outrank their competitors on search engines need e-commerce SEO (search engine optimization) and content marketing. Content marketing is the process of creating relevant, high-quality content that attracts, engages and converts prospects into customers. Not only can content marketing help with organic visibility, but it can also build trust, educate prospective customers and drive sales.
E-commerce Social Media
Why online stores need social media management For an e-commerce business with lots of competition, the best marketing channels to focus on are the ones your prospective customers are spending the most time on. These days, that’s on social media. The right e-commerce social media marketing strategy can help online stores improve brand awareness, expand their customer base, build trust with prospective customers, increase customer loyalty, drive sales and more. Social media management for online stores involves creating and posting content, monitoring and responding to comments and messages, engaging with potential customers and establishing a consistent brand voice for your online store. It’s a lot of work, but well worth it.
Email marketing
Not every prospective customer will be ready to make a purchase the first time they see your product or are introduced to your brand. With email marketing, you can stay in front of and nurture your visitors into paying customers. You can also drive repeat purchases, get product reviews, send out abandoned cart reminders and more.
Verticals Serviced
• Art & Photography
• Automotive
• Beauty & Skincare
• Business to Business (B2B)
• Construction & Industrial
• Consumer Electronics
• Consumer Packaged Goods
• Education
• Fashion & Accessories
• Food & Beverage
• Gifts & Collectibles
• Health & Wellness
• Home & Interiors
• Jewelry
• Lifestyle
• Media & Entertainment
• Pets
• Service-Based Industries
• Sports & Equipment
• Stationary & Office Supplies
• Tactical & Firearms
• Toys & Games
Clients
Videos
How Marketing 360 and BigCommerce Help Shops Win Online!
Ready to supercharge your online store? This video goes "Beyond the Tech" to decode the powerful formula for e-commerce growth using Marketing 360 and BigCommerce. It's not just about having a website; it's about building a robust marketing engine that drives sales and expands your brand. We'll reveal how the seamless integration of a top-tier e-commerce platform with a comprehensive marketing solution can transform your online business. Learn how to: Strategically leverage BigCommerce: Understand how to set up your online store for optimal performance, user experience, and scalability. Unlock Marketing 360's full potential: Discover how this all-in-one platform provides the tools you need for everything from SEO and paid ads to email marketing and CRM, all working together to drive traffic and convert customers. Develop a cohesive e-commerce marketing strategy: See real-world examples of how businesses integrate their website functionality with powerful digital marketing campaigns to attract the right customers. Maximize your online revenue: Get insights into optimizing your sales funnels, improving customer lifetime value, and growing your e-commerce presence efficiently. Whether you're just starting your online store or looking to scale your existing e-commerce business, this formula provides the blueprint for sustained success. Don't just build a website – build an e-commerce empire!
Marketing 360® — #1 Marketing Platform® for Small Business
Fuel your brand® With Marketing 360®, you not only get the tools you need to manage your business, but you get the dedicated marketing team you need to grow it — all in one platform. Plus, leverage industry-specific marketing programs that actually work. Explore plans and pricing to learn more.
Brand Profile Smart Start
Smart Start is the essential first step in the Marketing 360 customer journey. It was designed to deliver early wins and a clear path forward, regardless of the customer’s technical knowledge or marketing experience. Key Features: Guided Onboarding, Dedicated marketing consultant, Clear step-by-step plan, Personalized onboarding based on business type and goals, Platform Setup, Branded website (template or custom options) CRM configuration, Ad campaign foundations (Google, Meta, etc.), Social profiles, email, and SMS tools, Brand Foundation Development, Logo and brand identity support (if needed), Messaging refinement (e.g., value propositions and call-to-actions) Consistent branding across web and ad channels, Goal-Oriented Strategy, Define short- and long-term business goals, Launch roadmap with recommended services, Identify budget allocation and ROI benchmarks Training and Support, Live walkthroughs and platform demos, Resource library and video tutorials, Continued support from a dedicated marketing team
Marketing 360® Ads Overview
Drive sales and awareness on the top channels Introduce your brand and products to a whole new audience and increase your sales on Facebook, Instagram, Google and all of the most popular channels with multi-channel advertising. Monitor the results of your campaigns to drive results and increase your ROI.
Marketing 360® Social Overview
Why online stores need social media management For an e-commerce business with lots of competition, the best marketing channels to focus on are the ones your prospective customers are spending the most time on. These days, that’s on social media. The right e-commerce social media marketing strategy can help online stores improve brand awareness, expand their customer base, build trust with prospective customers, increase customer loyalty, drive sales and more. Social media management for online stores involves creating and posting content, monitoring and responding to comments and messages, engaging with potential customers and establishing a consistent brand voice for your online store. It’s a lot of work, but well worth it.
Marketing 360® Content Overview
Track and improve your SEO There is no better way to track the performance of your SEO. See how you're performing organically overall, by search engine, keyword, page and beyond. Level up your content marketing. Monitor keyword rankings Track all your keyword rankings in one place. Add your most valuable keywords to your favorites to keep close tabs on their rankings and performance. Watch your keyword rankings increase over time. Grow your business organically by outranking and outshining your competitors with better content marketing and SEO Amplify your content marketing Gain access to technology and talent that helps you analyze and create rich organic content, with regards to blog articles, videos, website content and SEO, email campaigns, infographics and more. Explore your top organic pages Monitor the organic rankings and performance of your website pages in one place. See what keywords each page ranks for and where. See if pages are gaining in organic visibility and ranking over time and much more.
Marketing 360® Email Marketing Overview
Keep your customers coming back for more Request product reviews, recommend products, promote offers and sales, share helpful product tutorials and so much more. Automated email campaigns keep customers coming back for more, and they are quick and easy to build with custom e-commerce email templates.
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eCommerce Marketing Strategies - 12 Killer Tips | Marketing 360
Grow your eCommerce Marketing Today: Create Free Account: https://partners.marketing360.com/bigcommerce
eCommerce Marketing: Google Shopping Campaign Tips
1. Optimized Product Titles and Descriptions The more data within your product feed the better. Make sure you have all required attributes filled out depending on the product you're running for. Ex. Clothing - age, gender, color, size, ect. 2. High-quality, product-first visuals. Help your product stand out in ads. 3. Free and Fast Shipping - Finding a way to include that cost elsewhere and fulfill orders quickly. 4. Have at least 2 out of 3 product identifiers within your product feed (Brand, MPN, and/or GTIN's) GTIN's - Global Trade Item Number - If available - Custom products probably won't have these. Info on how to find a GTIN - https://support.google.com/merchants/... Value of a GTIN - This specific number helps us make your ad or unpaid listing richer and easier for your customers to find. More info on the value of GTIN's'- https://support.google.com/merchants/... 5. Promotions - If you can get one we can include in our ads. Example: https://madshot.net/ac4e34e18bb1.png 6. Optimize Your Merchant Center Account and look for opportunities within the Manage Programs section to take advantge of.
How to Best Invest in Digital Marketing
1 - Brand 2 - Retargeting 3 - Inbound Search - LSA , Maps ads, Search, Shopping 4 - Targeted Outbound - FB/IG/IL/YT targeting specific audience 5 - Shotgun Outbound - TV, Billboards, Radio, Podcast, etc.
How to create videos for your Video Marketing Funnel.
Let's talk about how you can create a winning video marketing funnel, leveraging customer stories. The funnel is going to be where you show your main commercial, which is like a 30 second commercial, which should really tell your story. It should talk about who you are, what you do, why you do it, where you do it, and ultimately why they should choose you. You can run it across social media and YouTube and all these various places. And then what you want to do is take the audience of anybody who has viewed the commercial and watched it and put them into a retargeting funnel that then shows them videos of customer stories to build trust, and ultimately encourage them to choose your brand when making a purchase.
eCommerce Product SEO Tips | Chris Johns & JB Kellogg
Learn more about eCommerce marketing - https://www.marketing360.com/ecommerce-marketing/
Inbound Marketing vs Outbound Marketing
Inbound marketing is focusing your marketing efforts and budget toward being visible the very second someone is looking for the products or services you offer. Outbound marketing is focusing your marketing efforts and budget toward being visible to an audience of people that could potentially be interested in your products or services, but may not looking for them at that very moment. Inbound marketing may cost more per impression, but often drives a higher click-rate, conversion rate, and ROI. Outbound marketing is generally a lower cost per impression, but also a lower click-rate and conversion rate, resulting in a lower ROI. It’s best to invest in inbound marketing first and fully saturate your visibility and results there before you layer in outbound strategies. The recommended inbound strategy is to invest in being visible for the very best search terms relevant to your products and services in the area you serve, then staying in front of those searchers on social media via retargeting. Inbound channels include: Google Search, LSA, Maps Extension, Shopping Let’s use an example. Say you sold an anti-aging supplement product for women 40+. You’d get the best results by being visible on Google Search and Shopping every time a woman 40+ searches something like “Anti-aging supplement” VS outbound targeting an audience of women 40+ and hoping they will be interested in your anti-aging supplement when you show them an ad. So when you think about your marketing funnel, focus on inbound first on search; then retargeting those searchers on social; then once they convert nurturing them with a good sales process and email marketing; then once you sell them marketing to them to leave a review, repurchase, share with friends, etc. The most successful funnel starts with maximizing inbound visibility!
7 Social Media Marketing Tips
1 - Pick your best social channels (Where do most of your potential customers spend their time?) 2 - Research your best channels (What are your competitors doing? What hashtags? What type of content? How often to post?) 3 - Develop your content strategy (What kind of content should you post? How often? Who is responsible for creating and posting? Set goals and create a content calendar) 4 - Develop your engagement strategy (Who should you follow? Where should you proactively engage and comment? Who is responsible for engagement?) 5 - Spend money (What budget can you afford to promote your content? Get in front of the right audience? Potentially partner with influencers?) 6 - Execute and give it time (Follow through on your plans. Expect a slow start. Plan to give your strategy a solid year or more to assess the trends. Generally takes 3+ years to gain meaningful traction) 7 - Use technology (Make your life easier by using social management software)
Increase Average Order Value — Ecommerce Tips
https://www.marketing360.com/ecommerce Tips on how to increase the average order value of your e-commerce store.
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Partner details
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US headquarters:
3420 E Harmony Rd, Building #5
Fort Collins,CO
US