our website is the single best marketing tool you have at your disposal. It represents your entire company. A well-designed, professional-looking website lets people know that you're serious about your business and your work.
Website development is the process by which an engineer takes the art from the website designer and builds a functional website from it. This includes not just layout and markup, but also the server side components that perform sophisticated functions (such as shopping carts, contact form submissions, rules processing, and data storage and retrieval) and the client -side scripting that creates a dynamic and responsive user experience.
Your website is the single best marketing tool you have at your disposal. It represents your entire company. A well-designed, professional-looking website lets people know that you're serious about your business and your work.
Regular website maintenance is the most important aspect of maintaining a quality web presence. A well-maintained website ensures that it will perform beyond your expectations in the face of an ever-changing technology landscape.
Web applications provide an inexpensive, wide-reaching, and flexible development option that you can bring to market fast. Recent changes and updates to mobile operating systems are increasing the value of mobile apps. While not cheap, the right mobile app can add tremendous value for your business.
The driving force behind everything we do here at Searles Graphics is an unending desire to help our customers succeed in their own endeavors.
Digital marketing is a must in today's technology-driven economy. The days of looking for help in the Yellow Pages are over. These days it's a Google search and most likely an email instead of a phone call that will drive those leads your way. Digital Marketing is a comprehensive term that encompasses your website, your organic search campaign, and your paid online advertising. Many people leverage separate companies for each of these activities, but don't realize that you're sacrificing results with all of them when they're not managed and maintained as a cohesive unit . Additionally, when you can combine your digital marketing under the same roof as your traditional marketing, your benefits become substantial. Aside from the burden it removes in managing multiple vendor relationships, it substantially reduces both your overhead and ours, which means a greater value for your time and money.
Social is arguably one of the most powerful marketing opportunities that exists today. Are you taking advantage of the targeted marketing opportunity to reach millions of potential customers in a native format? Social represents a massive opportunity but it's tricky to navigate and needs to be done right.
Search Engine Optimization, or SEO, is an integral part of any digital marketing initiative. The days of looking through the Yellow Pages are long since passed. Your customers are using search engines like Google, Yahoo!, and Bing to find new vendors. Recent studies have indicated that over 94% of users click on results displayed on the first page of a search result while less than 6% actually move on to the second page. The biggest drop-off between results is from position 1 to position 2, which is to be expected. But a more interesting result is the huge drop from the 10 spot (bottom of the first page) which saw 2.71% of clicks, to the 11 spot (top of page 2) which received only 1.11% of clicks; a decline of 143% from one position to the next. The key to looking for an SEO company is that anyone who promises you they can get you to a certain position in search rankings is lying to you. There is no magic to good search rankings. It takes knowledge, dedication, time, and an ongoing effort to first improve and then maintain results. Additionally, there are a number of techniques that can show short-term results but will do long-term damage to your search campaigns, some even resulting in being black-listed by certain search engines.
Whether the final product is a printed piece, a website, a logo, or a marketing or advertising campaign, a quality design is paramount for managing your brand and ensuring your customers view you in a positive light.
Printing is an art that we have mastered at Searles Graphics. We set our standards high and guarantee a finished product you can be proud of.
56 Old Dock Rd