Brilliant digital work happens when cutting edge analysis and full flavoured personality are brought together. By taking the time to deeply understand your business, we balance smart data insights and inspired strategy to help you meet your goals. With everything in the digital world trackable and measurable, there are more insights into your consumer’s online behaviour than ever before. As a result, being “data-driven” is no longer a buzz word but, rather, an essential lifestyle choice for us as an agency. Quite frankly, we love it. We’ve based our workflow and strategies around it. In fact, we’re so proud to call ourselves data-driven that we even turned it into our company slogan: A love affair with data. Not opinions.
Today’s prevailing wisdom is that the lifeblood of any company’s success is data. With everything in the digital world trackable and measurable there’s more information about your customer’s behaviour than ever before. This is why a business that can extract insights from data has a major advantage over one that doesn’t. Our skillset lies in reading the numbers and extracting powerful insights that turn into actionable strategies. Learning about and truly understanding your customer’s behaviour online is the single most powerful investment your company can make. The insight it provides is applicable to every marketing channel you use and correlates directly with how effective your marketing strategy will be.
To develop an effective SEO strategy it’s important to first understand what the areas of the website are in need of the most attention. Our audit is not comparable to one of the free health checks available online. We go into great depth, analysing both your on-page, off-page and competitor performance to build you a customised strategy based on the areas of greatest opportunity. The ongoing strategy will be heavily dependent on what is uncovered during the SEO audit. Our policy is to remain agile and pivot based on data, goals and results. This is how we structure all of our SEO programs.
Paid Search, or Pay Per Click (PPC), is the godfather of digital and is unparalleled in terms of driving immediate website traffic and sales. By interplaying with other channels in your marketing mix, it can be used for almost any purpose imaginable - building brand awareness, driving sales, uncovering new opportunities and supporting traditional marketing. With your goals in mind, we'll audit your campaign to understand how best to optimise the account. In some cases, it's quicker and easier to restructure the whole account rather than trying to optimise each campaign individually. The audit will provide clarity on the greatest opportunities for improvement and what the potential impact would be. We'll create and test different ad creative, keywords and ad groups to see what combinations drive conversions. We’ll look at bidding strategies and account structure to make sure there’s no budget wastage. We’ll look at landing pages to ensure high relevancy between the customer’s search and the page they land on. In short, we’ll make sure you’re getting the best bang-for-buck.
Our goal is to help you become confident and proficient in everything we teach you. We don’t want to just throw information at you, but rather give you the tools to get what you need when you need it.
286 Pacific Highway Crows Nest NSW 2065 Australia
Sydney,New South Wales