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Groove Commerce


Groove Commerce is a full-service agency that designs, builds, and grows eCommerce websites. Founded in 2007, the agency has helped hundreds of clients increase revenue and engagement by following an inbound methodology. Groove Commerce’s dedicated, in-house team of strategists, designers, developers, project and account managers delivers a bespoke, white-glove level of service. Above all else, the team’s purpose and passion is to solve client problems using innovation and technology. Groove Commerce is an award-winning Elite BigCommerce Partner and Diamond HubSpot Agency. The agency has also pioneered first-of-their-kind integrations between these two platforms - truly embodying the value inbound eCommerce offers. Our services include: Growth-Driven UX/UI Design, Custom eCommerce Development and Website Support, SEO, Paid Media, Email Marketing & Automation.


eCommerce Strategy

We believe eCommerce strategy is the starting point for successful campaigns. Through extensive research and discovery, we create strategies that align your marketing, creative and technology expectations with overall business goals. We develop SMART goals, analyze customer demographics and the industry landscape, review existing marketing analytics, audit your website and work with you to create a comprehensive strategy prioritized around your business needs.

eCommerce Website Design

We believe great eCommerce website design combines form with function. That's why we create custom online shopping experiences that elevate your brand and inspire your customers to purchase. Through discovery and research, we create user journeys that move your users through the sales funnel. We lay the foundation for your store’s user experience and motivate your customers to purchase through modern interfaces and imagery.

eCommerce Development

With more than 14 years of eCommerce development experience, our in-house team can help you leverage BigCommerce to transform your site into a scalable and intuitive shopping experience. Ranging from front-end, back-end and custom and integration development, our team’s expertise is here to help you get the most out of your technology stack.

eCommerce Website Support

We're committed to helping you scale your website. That's why we work with you to continually improve your site's performance and stay up-to-date with technical requirements. We dedicate a specific account manager and central point of contact to your business. We keep your store up-to-date with the latest technology releases and update website pages to improve your reach and experience over time. We’re on call to resolve bug issues quickly so that you can go back to what’s really important: selling.

eCommerce SEO

Expanding your organic search presence is essential to attracting new customers. As a dedicated eCommerce SEO agency, we're here to help you use trusted technical and non-technical strategies to grow. After auditing your website, we identify high-impact keywords to drive your business forward. We improve your site’s health and performance through technical optimization and create an inbound content strategy to drive new traffic to your site. Through link building, reporting and optimization, we monitor performance and deliver ongoing support to help improve rankings.

eCommerce PPC

Our team of eCommerce PPC experts analyzes the competitive landscape and provides keyword opportunities to augment organic traffic. We build Google Shopping campaigns and optimize your account, bids and more to maximize ROI. We utilize Google Search and Display ads to drive traffic with a low cost-per-click. Additionally, our marketers and designers create custom social media ads built to convert and leverage retargeting to help nurture website visitors. Our detailed reporting helps you to maximize your return on spend and reach new prospects.

eCommerce Email Marketing & Automation

Maximize your ROI with campaigns, email promotions, automation and more. Our designers and developers create custom email templates to increase engagement, click-through-rate and revenue. We utilize automation tools, like HubSpot and Klaviyo, to improve abandoned cart rates and re-engage users. Our marketing team builds customized workflows to facilitate business operations and helps you segment email correspondence to reach the right users at the right time. Our detailed reporting helps you feel confident your marketing efforts are driving a measurable impact.

Sales Enablement

You've got the lead, but now you need to close. Our sales enablement experts can help you leverage inbound sales technology to expedite your sales process to convert more leads into customers. It all starts with defining deal stages and translating that into your CRM. Once that’s done, we work with your team to get everyone on the same page. From email templates to inbound sales support materials, we optimize content and create all the tools your sales team needs in their outreach efforts. Our team leverages technology and automation to streamline the sales process.

Verticals Serviced
• Automotive
• Beauty & Skincare
• Books & Magazines
• Business to Business (B2B)
• Education
• Fashion & Accessories
• Food & Beverage
• Health & Wellness
• Home & Interiors
• Jewelry
• Sports & Equipment
• Toys & Games


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Partner details

Partner tier:

Partner type:

Agency Partner


US headquarters:

2 Village Square, Suite 220
Suite C1