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Acumen Business Consulting

Overview

Established with 11+ years of experience, Acumen Business Consulting is a dynamic start-up aiming to facilitate varying needs of small and medium businesses. We offer ease of mind brought by not having to deal with multiple stakeholders, especially in areas that require a different specialty than yours. By working with Acumen Business Consulting, you will make sure that you receive top-quality services without any hassle. Alongside our hands-on expertise in digital marketing and e-commerce, we collaborate with many solution partners to effectively address your varying needs. Our services include but are not limited to marketing strategies, website and e-commerce, digitalization, branding, and business plans. You name your problem, and let us solve it for you in the most feasible way.

Services

e-Commerce

Our expert team understands the dynamics of e-commerce and can guide you to the right solution for your business model. We have experience in many platforms like WooCommerce, Shopify, BigCommerce and custom-built systems. We can get you started with selling online with your preferred system as certified partners of various e-commerce platforms. We build amazing e-commerce websites where no one will hesitate to shop. Our work features the latest security enhancements, successful integrations, an appealing design and a strong user experience. These features help reduce bounce rates and always convert to sales when you match them with effective marketing strategies. Are you still hesitant about launching your online store? Contact us for a free consulting session where we can address all your concerns. Strong Design A strong e-commerce website needs a clever design to direct customers to the cart at the right time to motivate sales. Therefore, a strong design not only means an aesthetic look but also implies increased sales. We offer a user-friendly design that will make a visible impact on your sales. Integrated Solutions A strong e-commerce design should offer seamless integrations with your business partners. We successfully integrate your e-commerce website with your existing systems & tools or establish new systems to address your needs. The most common integrations are for CRM, inventory, shipping and payment systems, but not limited to these. We also create custom dashboards and analytics to make e-commerce management an easier task for you. High-Performance e-Commerce Websites An online store with slow speed, a confusing user interface, or missing crucial features will cause lost sales. We offer a successful eCommerce website design service that features a stellar user experience with high-speed, full functionality and detailed product features to aid the user’s decision to purchase.

Web and Mobile Applications

Web and mobile applications can be a driving force for the success of your business. Their convenience and ease of use will help you meet customer expectations, but this is only possible with a well-developed application. Our expert team powered by our highly skilled software developer partners will provide you with the most efficient solutions for your web and mobile app needs. We offer a wide variety of options including: – mobile apps for both Android and iOS, – static or dynamic web apps, – e-commerce apps, – portal web apps, – animated apps, – apps with content management systems, – and more… Contact us to book a free consulting session where we can discuss your web and mobile application needs and what we can offer. What is a web application? A web application is a client-server computer program. It runs on a remote server and users can access it via any browser. Examples of web applications include online banking, online forms, video and photo editing, file conversion, file scanning, spreadsheets, and more. Web applications are popular because they do not require complex installations. They also take much less computing power and solve some of the compatibility issues. What is a mobile application? A mobile application is a software type developed for smartphones and digital assistants, most commonly for Android and iOS. Users can download them from a mobile app store or access them through a mobile web browser. Developers use various programming languages like Java, Swift, C# and HTML5 for this kind of software. To stay relevant, responsive and successful, businesses should develop the mobile applications that their customers, partners and employees demand.

Website Design

A website is the welcoming face of any business in the online realm. A professional-looking, fully functioning and user-friendly website will make a great first impression. User experience is the determining factor for the success of your online presence. With this regard, we design websites that engage and captivate audiences while utilizing the latest technologies. This will improve your online impression and increase your website traffic. We also make sure that your website is SEO-friendly which means a good canvas for search engine optimization (SEO). With our 12 years of experience in this field, we understand that the digital habits of consumers have a continuously changing trend. Therefore, our designs reflect the most up-to-date technologies and market developments. User Interface (UI) Design A good design creates a strong relationship between your website visitor and your business. The User Interface represents your website’s visual elements, actions and reactions. A successful UI design also complements a strong user experience to create a professional state-of-art website. User Experience (UX) Strategies User Experience is essential for creating a user-friendly website as it ensures full functionality. As a result, it helps increase lead engagement and improves the overall online experience of website visitors. A strong UX design is an essential complementary to a successful user interface. Responsive Design A responsive website means your visitor can display your website properly on any device with an optimal viewing experience. Websites that we design provide the visitors with the best user experience regardless they connect to your website on a computer or a mobile device. Content Management Systems (CMS) & API Integration We can work with various types of CMS including WordPress, Joomla, Drupal and custom development alike. Our expert team is ready to guide you to the most workable solution for your needs and requirements.

SEO and Content Marketing

SEO and content marketing have changed the digital marketing world for a couple of decades. SEO stands for Search Engine Optimization which is the practice of increasing the traffic to your website through organic search engine results. Content marketing complements to SEO by focusing on valuable and relevant website content to drive profitable customer action. These two concepts must go together in an online marketing strategy. These practices increase the quantity and quality of website traffic and help businesses with brand awareness and lead generation. Our experienced team is ready to get your business on the go. We will get you to the first page of search engine results while ensuring the quality of the traffic through various methods including: On-Page SEO Local SEO High Authority Link Building High-Quality Content Creation SEO-Proofing Existing Content Quality of traffic You can attract a billion visitors to your website but if they’re not in your target audience, that is not quality traffic. Successful SEO attracts visitors who are genuinely interested in the products or services that you offer. Quantity of traffic Once you have the right audience clicking through from those search engine results pages (SERPs), focus on the quantity. We will employ the right SEO strategies to ensure you get a high volume of that quality traffic. Organic results Ads make up a significant portion of many SERPs but the moment you stop paying for them, they’re gone. Organic traffic is the visitors that are attracted to your content without ads and it lasts as you maintain the right practices.

Marketing Strategy

Marketing strategy is a business’s overall game plan for reaching prospective leads and turning them into loyal customers. It helps you stay focused by setting goals and objectives to achieve. Having a workable marketing strategy is essential for the business success. We offer our marketing strategy services at different levels depending on your needs: 1. Consultation for Marketing Strategy We offer phone, video or in-person consulting sessions to discuss your marketing goals, brand image, target market and audience, value proposition, marketing activities and anything relevant that you may need guidance. In the end, you will have a clear understanding about how to proceed with your marketing strategy. This option is an excellent choice for new businesses to get started with marketing. 2. Marketing Scan for Businesses We offer a more detailed evaluation of all aspects of your existing marketing strategy and efforts. Our team will go through your practices and recommend better strategies and practices to improve your outcomes. You will also receive a report with our recommendations to improve your marketing. This option is recommendable for businesses that already have a marketing strategy and practices and need an expert to evaluate their marketing performance. 3. Marketing Strategy Development and Action Plan We offer a full-fledged service to analyze and evaluate your existing marketing efforts and develop a fresh marketing strategy. After several sessions of calls and meetings, we will create a detailed marketing strategy report with explanations and a step-by-step strategy execution guide. We will also provide you with a 3-month marketing action plan to get you started with the right strategies as soon as possible. This option is great for businesses that never had a marketing strategy or are not happy with their existing one.

Digitization, Digitalization and Digital Transformation

They may sound like the same thing; however, digitization, digitalization and digital transformation, each represents a different stage towards a fully digital business mindset. Digitization Digitization is basically the analog-to-digital transition. We might apply it at the stage that businesses keep their records on paper and deal with physical documents. Digitization involves converting your analog business data to digital computer files. The computers store the data instead of file cabinets and it is much more efficient. Digitalization Digitalization is the way of using digital data to simplify your work processes. We can apply it once businesses digitized their records but still follow analog methods to use digital data. Digitalization doesn’t mean changing how you do business or getting into a different type of business. You will keep your business methods the same but adopt new ways for immediate access to data to work faster and more efficiently. Digital Transformation Digital transformation is the use of digital technologies to create new business processes or change existing ones. At this stage, your business is ready to adapt to the digital age by all means. For digital transformation, businesses should take a step back and revisit all the methods they follow, from internal systems to customer interactions both online and in person. Digital transformation adds value to every customer interaction and is essential for long-term business success. What We Offer We assist businesses at every stage of this spectrum with proceeding to the next step. According to how much you wish to devote, we will create a tailor-made plan to get your business closer to the digital age. You can get your business ready for future by taking a proactive step in this direction. Every step towards reimagining of your business will make it more agile, more sustainable, and ready to grow.

Branding

You are a great company offering high-value products or services, but your audience doesn’t seem to be interested in the value you can deliver? This is where branding will do its magic. Branding is the process of building an identity that will become the foundation for the future of your business. It is beyond a simple logo design and should be taken seriously to create a memorable brand that will attract your audiences. We will work with you to understand the core values of your business and help reflect them in your brand identity. Our team follows certain steps while developing a brand that transmits your message to your audiences and supports your marketing efforts: Assessment: We analyze your business and core values and evaluate the market and competition environment before starting identity development. Identity Development: We develop, define, or redefine your value proposition, brand positioning, brand voice and key messaging, brand colours and typography. We can also help name your brand if you haven’t already. Branding Design: We design your visual identity, including your logo, collateral, website and digital marketing materials, in line with your brand identity. Alignment: We ensure that your new brand identity and marketing efforts are in alignment. We will go through your existing marketing practices such as your website, ads, social media existence to ensure you display a holistic brand image.

Advertising

Small businesses that need to generate leads quickly and boost their earnings should go with advertising to build awareness and attract a larger audience. Investing strategically in advertising for your small business can bring a high return on investment, bringing valuable new business to your company. Your advertising options are countless. You may choose digital marketing platforms like Facebook, Twitter, LinkedIn, YouTube and Google AdWords. Or, you can go with traditional advertising mediums, such as newspapers, radio and local TV. Advertising approaches suitable for small businesses may be various, but we can help you decide which method to follow for the best results for you. We make sure that your target audience understands who you are, what you do, and why they should buy what you’re selling. We can help you with: Online Advertising: - Social Media Advertising (Facebook and Instagram Ads etc.) - Pay per Click (PPC) Advertising (Google Ads and Bing Ads etc.) - Mobile Advertising - Targeting & Audience Segmentation - Affiliate Marketing - Influencer Outreach - Retention & Acquisition Campaigns - Remarketing - Email & SMS Marketing Traditional Advertising: - Print Advertising (newspaper ads, magazine ads, brochures and flyers etc.) - Broadcast Advertising (mass-market media like TV and radio etc.) - Out-of-Home Advertising (billboard ads, digital signage, transit ads, street furniture ads etc.) - Direct Mail Advertising (brochures, catalogues, sales letters and newsletters etc.) If you want to generate more leads and start earning revenue quickly, contact us to schedule a free session to discuss how we can advertise your business with the highest return on investment.

Social Media Management

Social media management involves creating, scheduling, analyzing, and engaging with content posted on social media platforms. With over 3 billion users around the world, we can say that social media presence has become a global standard for businesses. A business should be actively present on most major platforms like Facebook, Instagram, Google My Business, Twitter, LinkedIn and Pinterest, and consider other industry-based platforms such as Zomato for a restaurant or Trip Advisor for a motel. Take social media off your daily “to-do” list and focus on doing what you do best! A professional social media management service will save you time and energy, improve productivity, and tap into the potential of your target audience. We will help you attain a powerful presence on major and industry-based social media platforms. You don’t have to deal with all the technicalities of online lead generation through social media. Our expert team will help you to the extent of your choice: We can create or optimize your social media accounts for a kick-start. We can plan your social media activities for the best audience engagement. We can simply do it all for you and manage your social media daily.

Business Plan Development

We know the importance of a proper business plan that follows the right format and standards to address your specific needs. Whether you need a business plan to fund your start-up or a road map for the growth of your business, we are at your service! Our business planning team has experience, necessary skill sets and expertise in the research on diverse and complicated data sources. You can rely on our experts to develop a tailor-made business plan to help your business succeed and grow! Fast Our expert team has all the skill sets and sources to support their work: therefore, we can deliver stellar business plans as fast as 10 business days! Tailor-Made We listen to you to understand your specific needs, and our expert team develops your business plan specifically tailored to serve your goals. Thorough We run an in-depth analysis of the market and competition, along with a financial analysis of your business to reveal a reliable roadmap to serve your goals.

International Business and Marketing

Overseas business expansion is a demanding process that requires an enormous amount of research and planning. At the beginning, you may not have the qualified internal resources to handle all this workload and need some external help. This is when you should knock on our door to discuss how we can help you. We will provide you with expert international business and marketing guidance to get your business out there successfully. Here are some services we can offer in this field. - Potential Markets Discovery - Market Feasibility Analysis - Market Entry Strategies - Potential Client & Partner Exploration - International Contract Negotiations - Intercultural Communication Guidance

E-mail and SMS Marketing

E-mail and SMS marketing is a way to go for businesses to market their products and services for decades. There is a reason they still maintain their place among the most-used ways of marketing today. A well-planned and skillfully crafted e-mail or SMS marketing campaign can work wonders and generate sales and high-potential leads. You must have experienced for yourself, there are three main types of campaigns: 1. Those that never get to you (stuck in junk e-mail folder or filtered) 2. Those that you see in your inbox but delete without even opening 3. Those that you find engaging with high-quality content and sometimes end up with a purchase We do the third type of e-mail and SMS marketing campaigns with our experience and expertise in this field. Our campaigns contain high-quality marketing content in a way to engage your target audience and contribute to your reputation. Our team always follows the strict laws and regulations concerning privacy while running profitable campaigns to boost your sales.

Verticals Serviced
• B2B
• Health/Beauty
• Non-profit

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Partner details


Partner tier:

Partner type:

Agency Partner

Website:

www.acumenconsulting.ca

Canada headquarters:

201 King St.

London,Ontario
Canada