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De Nieuwe Zaak

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Overview

Too many brands lose direction. Fragmented campaigns. Missed opportunities. Stalled growth. We bring structure and clarity. With e-commerce platforms that work – fast, scalable, and customer-focused. From platform to checkout, every click counts. With Full Journey Marketing, we see through your customer’s eyes. We make every moment relevant and drive measurable results. From first click to loyal advocate. De Nieuwe Zaak takes you further in digital. De Nieuwe Zaak is the #1 BigCommerce Agency in the Benelux, BigCommerce EMEA Award winner, BigCommerce Partner of the Year, Elite Partner and Technology Partner.

Services

Digital Strategy

From vision to tangible results A digital strategy is more than just a plan — it’s the roadmap to growth, built on data, customer insights, and a clear focus. DNZ helps you define the right direction and execute it, so your digital channels perform at their best and actively contribute to your business goals. In conversations with our clients, the focus is often on implementing a new commerce platform or launching powerful marketing campaigns. However, essential topics like the business case, a clear customer view, agile ways of working, and more are often overlooked — which prevents achieving the best possible results. That’s why De Nieuwe Zaak has developed a Digital Transformation Model. This model provides organizations with practical tools to transform step by step into a successful digital organization — one that is truly customer-centric.

Full Journey Marketing

Organizations often invest in separate marketing elements: brand campaigns on social media, lead generation through inbound, performance ads, and a digital strategy. But they lack cohesion. The result is a scattered message, inefficient marketing budgets, and untapped potential. Campaigns get stuck in disconnected silos. Brand on one side, performance on the other. Media is purchased without a strategic link to data or creative. Meanwhile, your audience moves in a nonlinear way, from TikTok to Google to the shop floor. Without an integrated approach, you lose visibility, relevance, and return. Without integration, the customer journey lacks consistency. From awareness to conversion, from brand engagement to repeat purchase. Leads do not convert, branding feels disconnected, and performance marketing lacks direction. At DNZ, we connect brand, media, and performance into a single, unified approach. Full-funnel marketing tackles reach, conversion, and loyalty within one integrated strategy.

BigCommerce Webshop & Portal Ontwikkeling

Want to grow without technical hassle? With BigCommerce and DNZ, you get a powerful and user-friendly webshop — live within 3 months, complete with smart integrations and AI optimization. Many organizations are stuck with e-commerce platforms that hold them back. Upgrades are costly, implementations drag on, and customizations make every change expensive and risky. BigCommerce changes that. As an open SaaS platform, it combines speed with scalability. You benefit from continuous updates, secure cloud hosting, and flexible integrations — without the technical burden of traditional software. With DNZ as a BigCommerce Elite Partner, you can go live in just a few months. No technical delays, just a platform built for growth in both B2C and B2B.